Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics.
Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive:
- A detailed description and “how to” for each section of a life science marketing plan, including:
- Customer profiling
- Competitive analysis
- Baseline metrics
- Strategic plan
- Positioning, messaging, and voice
- Tactical schedule
- Budget
- Forecasting and ROI
- A life science marketing plan template combining traditional, digital, and social media strategies and tactics
- Examples of life science company campaigns that integrate traditional and new media well
Note: this workshop is designed to help those who market and sell non-FDA requlated products.
The recorded version of this webinar is now available, fill out the form below to access:
Image based on Flickr user cliff1066?’s photo and patterned after the art of Wayne White. Thanks to Jenny Reiswig for suggesting use of the Tall, Dark, and Handsome font.