View Larger Map We’re a big fan of ScienceOnline, the yearly conference which brings together bloggers, journalists, educators, and anyone interested in the great science that is being done online. With the help of some other enthusiasts in Southern California, we are forming a local chapter and will host some events in conjunction with the […]
I just visited the SLAS2012 conference and reconnected with some great reps from life science media companies. They reminded me that sometimes there is such a thing as a free lunch, in the form of items you can have published for free to promote your company. Here is the list of our top five freebies […]
You’ve heard that content is king when it comes to improving traffic to your website and generating leads or ‘converting’ visitors to paying customers. Relevant content will bring more people to your site through Google searches, and by engaging them they’re more likely to become customers. That’s great, how do life science companies find the […]
Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B?s of […]
We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social […]
Recently, science blogging’s clear leader, ScienceBlogs, with up to 1.2 million unique monthly visitors (estimate, April, Compete.com) lost several top science bloggers due to their initial decision to allow Pepsico, Inc. to host a blog called Food Frontiers on the site (it has since been taken off the site). Although the blog was intended to […]
Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss […]
We think it’s great that we can count 33 life science company blogs on our list, and we applaud those companies who are leveraging this flavor of social media. You may know that we are blog aficionados, however, and that we are very…ahem…opinionated as to how corporate blogs should be designed, both strategically and tactically. […]
Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest […]
Seth Godin is a true thought leader in social media–he understood it years or maybe even a decade before many. Three of his books have literally changed the way I think about marketing and even the course of progress in many areas. Here is a short review of the books, and they’re all good and […]