How can we help you meet your biotech company’s growth and market leadership goals? We will match our life science consulting staff to your individual needs, working with you to develop your marketing plan. After defining the strategy and tactics, we can also implement them for you on a per-project, hourly, or retainer basis. If your customers are in the life sciences/basic research or drug discovery areas, we can help you, as our consultants have a wide range of expertise in these areas. Check out our Products & Services listing or request a free consultation to get started.
In most cases, we highly recommend the creation of a marketing plan. This document will provide guidance to everyone in the organization regarding your company’s messaging, positioning, and objectives. Marketing plans can be written on many levels, including product line, company, or for digital and social media campaigns. You’ll also find that you’ll learn a lot during the process, resulting in an improved understanding of your customers, products, and competition.
Your Life Science Marketing Plan
What strategy will result in long term growth of my business? Continually adapting to customer needs and reviewing your product portfolio is key to becoming a more market driven and profitable organization. Relying on years of experience working in life science and biotechnology companies, Comprendia will prepare a Marketing Plan for you which will be tailored to your needs, including:
- Market Research
- Defining customer ‘pain’ and needs
- Profiling online behavior
- Finding thought leaders
- Sales Analysis
- Competitive Analysis
- Competitor profiling/landscape
- SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis
- Marketing Strategy
- Messaging, positioning, and branding
- Integration of social media strategies
- Key priorities and next steps
- Training and customized workshops
What are the tactics, channels, and materials that should be used to effectively reach your target audience? Whether you work with us to define your strategy, or have already decided your path forward, Comprendia’s scientific marketing services will provide the right materials to get your message across, including:
- Branding & Messaging
- Tactical Marketing Schedules & Budgets
- Printed Marketing Materials
- Digital and SEO/Inbound Marketing
- Social Media Tactics
- Conference Materials & Planning
- Website Design & Development
- Content Plans and Scientific Writing
- Webinar Planning and Implementation
- Press Releases/Public Relations
- Lead Identification and Business Development
Our clients include biotechnology and life science companies which provide reagents and services for drug discovery and basic research. We have a broad range of specialties in this area, and most of our consultants have Ph.D.’s, so they can easily come up to speed on a wide variety of topics. Check out and search our blog if you want more details on our experience in a number of areas.
What’s it like to work with us? We have developed procedures to guide you through the process easily, getting the needed information from you and providing feedback about our progress. We’d be happy to sign a confidentiality agreement with you before starting, and will outline all deliverables and pricing clearly in proposals. We present our results clearly and concisely and provide all the materials you’ll need to continue after the project is finished.
The best way to learn about our capabilities is to schedule a free consultation with us, and we’ll review your current marketing activities and give you ideas for your next steps.