We’ve talked about the new media revolution, and how scientists are publishing more research and information online, while traditional printed publications are experiencing a downward trend. If you’ve been watching, there has been a concomitant movement to make research open access, meaning making published data free, as evidenced by the growth of journals such as […]
Comprendia’s mission is to improve communication in the life science industry, and a big part of this is opening up more of a dialog between companies and researchers. We think social media is a perfect venue for discussions, and are co-founding a biweekly life science chat on Twitter. Life scientists and company representatives can openly […]
Twitter is currently the most active area for life science companies in social media, we count around 170 accounts. For this analysis, we only count companies who deal primarily with non-FDA regulated products. While our survey earlier this year confirms Twitter as the top interest for marketers, we find that follow through isn’t always guaranteed. […]
Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B?s of […]
You may know I was trained as a scientist and realized about ten years ago that combining this knowledge with marketing know-how could help me make what I hope are significant contributions to life science. Marketing gets a bad rap because it is used incorrectly by some, but its tenets are designed to help provide […]
Twitter is not just for breakfast any more. Life scientists and companies are using it to learn and share information, and there are likely a few thousand life scientists and more than 100 related companies using it. One of the really great things about twitter is that you can find connections based on the content […]
Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B?s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four […]
We’ve put together a list of life science wikis on the SDBN site. It’s a resource for life scientists, and also a great resource for life science companies to consider, and we found a nice example of a company who is using a wiki well. If you’d like to learn more about using a wiki, […]
A few months ago we did an analysis of life scientists’ utilization of social media applications, studied the applications ourselves, and published our findings. Based on this study, and our own experience, we’ve developed the STIR Social Media™ system which helps life science companies develop strategies and tactics which will both attract life scientists and […]
Our first Social Media for Life Science and Biotechnology Workshop went over well, with IRL (in real life) and virtual sessions full of marketing and business development professionals eager to learn how to attract scientists and improve their return on investment with social media. When polled anonymously, 100% of attendees indicated that they would suggest […]