We’re gearing up to attend ScienceOnline 2012 (#scio12) in North Carolina next week, a place where bloggers, educators, and anyone interested in science communication online meet. The conference is growing due to many factors, including the way the fantastic organizers structure the event and increasing importance of science online for the public, scientists, and companies. […]
You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed […]
A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social […]
Last weekend I attended the ScienceOnline 2011 conference in North Carolina and it was amazing. 250 Bloggers, authors, educators, and journalists, all with a passion for online science, getting together ‘unconference‘ style to discuss the status and the future of communication in this medium. While I had a fantastically fun time, I was there to […]
CC Loren Javier on Flickr If you’ve been following Comprendia via our writing or actions, you know that one of our major goals is facilitating communication between life scientists and the companies that serve them. With today?s tools, and the media landscape, more communication and collaboration is not only possible, but necessary. We also hear […]
Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for […]
Want to know what life science marketers are doing about social media and how you can keep up? Take our short survey and be the first to get the report in a few weeks: http://bit.ly/lifescismsurvey Note that it is intended for people involved in the marketing and sales of non-FDA regulated products (e.g., products sold […]