Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B?s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four […]
Get the Tweetcloud widget and many other great free widgets at Widgetbox! Not seeing a widget? (More info) I have blogged at the Biotechnology Industry Organization (BIO) convention for three years now (see posts here), and I am always very grateful that they give me a pass in exchange for blogging. It’s a great experience […]
It’s December and 2010 is within reach! We thought we’d provide some resources for life scientists and marketers. We’ve listed conferences on our calendar, be sure to bookmark it. Are we missing your favorite conference? Let us know and we’ll add it. Also, we’ve listed some uber life science event calendars, including the Cell Press […]
On November 14th, Comprendia Founder Mary Canady will be presenting an overview of San Diego Biotechnology at a local symposium geared towards life science postdocs and hosted by UCSD, The Scripps Research Institute, and Burnham Institute. Dr. Canady’s career, first as a local researcher and now as a small business owner working with biotechnology companies, […]
If you’ve been following along with the Biotechnology Marketing 101 blog series, you know that we provide guidance for life science and biotech companies to start and grow. We’re taking this from virtual to IRL (in real life ;) at our October 29th Bootstrapping Biotech event with the San Diego Biotechnology Network. We’ve lined up […]
By now you likely know that I am a big fan of Seth Godin. Seth started talking about the principles of ‘Permission Marketing‘ ten years ago, before the rest of us caught on, and he continues to lead and give us great food for thought. In his book Meatball Sundae, he describes the current marketplace […]
A friend told me she saw a story on NPR about gaps in coverage of events in Afghanistan because so many news organizations are suffering and can’t afford as many reporters in the different regions. Hopefully, this is just a temporary situation, and changes in the media landscape will eventually mean more coverage, but it […]
How do you ‘turn on’ social media to achieve your career and business goals? I see many wanting to do this because they see such a great potential to benefit from it. I see individuals and companies begin a social media program and from their actions, sometimes it appears as though they expect to be […]
When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, […]
I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding […]