I was honored to be featured on Chris Conner’s Life Science Marketing Radio podcast, the episode is titled Social Media Dos and Don’ts for Life Science Marketers, click on the image below to listen.
It is finally happening. Several years ago, I talked about the importance of diversifying your social media portfolio and said somewhat flippantly that you “might wake up one morning and Microsoft may own LinkedIn.” I believe I commented also that Microsoft may diminish LinkedIn into an Outlook add in, to help you manage your business […]
Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was […]
View on Storify. [View the story “Life Science Social Media: Getting Started, Part 1: General Resources” on Storify]
Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you […]
New Media Marketing: Resources, Risks, and Rewards from Mary Canady
We see a lot of conflicting information about the usefulness of social media, both in general and for the life sciences. Some major companies are reporting on its apparent uselessness and there is a lot of angst regarding the business models of popular applications such as Facebook. However, at Comprendia we see that many more […]
Perhaps inspired by the accurate 2012 election predictions and winning tactics which were based on demographics, we decided to analyze the life science industry using geographical data from LinkedIn. Using the LinkedIn advertising application, we’ve mapped 3 million U.S. professionals in biotechnology, pharmaceuticals, and medical devices, and their distribution defines geographical life science hubs. While […]
View on Storify. [View the story “Life Science Marketing On A Shoestring Budget” on Storify]
Chance Favors The Prepared Network View another webinar from Mary Canady Here’s a presentation I gave at the University of Minnesota about networking, including audio. I got great rapport from the grad students and they are hungry to network! We thought it would be great if companies or organizations sponsored networking events, seems like a […]