We’ve got to hand it to life science marketers. Many are entrepreneurs with a great product, while others have been successfully selling products on the internet for years, before it was so commonplace. Which type of preparation is more important for being successful in this environment, undergoing lengthy scientific training or learning marketing acumen with […]
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]
Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for […]