We had 50+ life science marketers attend our “Best Overall Marketing Strategies and Tactics for 2015” webinar on October 15th, 2014, see the description here. We had a highly interactive session, the topic was chosen by the registration poll, we implemented three polls during the survey and took questions at the end. You can now […]
Are you headed to the American Association for Cancer Research 2014 Annual Meeting in San Diego April 5-9? We’re hosting a happy hour April 7th, and it’s free to attendees, you can sign up here. We’d be happy to meet with you casually at the happy hour or at your booth or nearby. Fill out […]
Every few years we hit the life science conference jackpot in San Diego, and 2014 is a banner year for us. Check out our calendar or the list below to see what events to see us at in late 2013 and 2014, and fill out the form below to schedule a meeting! We’d be happy […]
The phrase “content is king” may have jumped the shark, due to its overuse, but the fact remains that life science companies must provide engaging content on their website and social media to attract and keep customers. We cover this topic often on our blog and are offering a free webinar November 14th 2013 to […]
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]
Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for […]
Each day, life scientists share their thoughts on conferences, research tools, and brands on social media. While adoption may be slow on any individual application, most researchers will use the internet to discuss and search for information regarding a topic or event. In addition, the discussions become more important as search engines such as Google […]
You may have seen our announcement a few months ago here about the web 2.0 application we built with New England Biolabs (NEB). We formally announced it with them today, check out the press release for more information and contact us with any questions. NEB is a fantastic company to work with and we are […]
Comprendia was founded in June of 2008, and we’ve had three great years. We’d like to thank our clients and supporters with what we think will be a fun way to give out 50 $15 prizes. We’re also giving an extra $50 to the person who refers the most people to the survey, so you […]
Comprendia’s analysis of the top life science company Twitter accounts was recognized by Affymetrix in this press release. We congratulate them on their success with social media and hope that our analyses and expertise will continue to facilitate increased communication between biotech companies and the researchers they serve. As part of Comprendia’s 3rd anniversary celebrations […]