Life Science Social Media: Getting Started, Part 2: Specific Resources
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Improve Life Science Inbound Marketing Using These 10 Backlink Tactics
One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are […]
Are 40% Of Life Science Company Facebook Page ‘Likes’ From Fake Users?
Facebook has been getting a lot of negative press recently, with a BBC report about fake users as well as this viral post from a company claiming that 80% of the ‘likes’ they acquired through advertising were not from real accounts. Should life science companies be concerned about this matter? Our analysis shows that it […]
A Tale Of Two Twitters: The Secrets To One Life Science Company’s Conference Success
We monitor the Twitter status updates for every life science conference, and noticed something very curious about the number of these so-called Tweets for two recent conferences, the American Society for Cell Biology conference (ASCB) and the British Society for Immunology Congress (BSI). We found that although the ASCB meeting had about 8 times the […]
Life Science Facebook Engagement: Which Companies Are Creating ‘Contagious’ Pages?
Recently Facebook announced a new metric, ‘people talking about,’ would be available on the left sidebar of pages below the number of likes. The number shows how many people have interacted with the page by liking it, commenting, or sharing, and it is meant to show how active a page is. We used this number […]
Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011
Here?s our most recent playlist of links and tips for life science marketing and social media: Sigma updates website. Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier […]
A Picture is Worth 1K Words: Using Word Clouds for Life Science Marketing and Communication
Life Technologies Social Media Word Cloud made using the RSS Feed and Tagxedo (click to enlarge) Word or tag clouds are visualizations which help us to understand the meaning of an aggregate of text by correlating the size of the words with their prevalence in it. As the title suggests, the picture shown here describes […]
Sound Bytes: Links and Tips For Life Science Marketing & Social Media 11/2/2010
Here is our latest collection of links and tips for life science marketing and social media: Life Technologies’ New Look Someone could write a book about the different branding of Life Technologies throughout the years. To me, they were the first company to really bring a distinctive branding to life science products, and I think […]
Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/14/2010
Here is our latest collection of links and tips for life science marketing and social media: Life Technologies launches Invitrogen Select, a publication alert aggregator. As we’ve talked about here, research publications are the ‘glue’ that tie life science researchers together, and LIFE is ingeniously tapping into this with it’s new Invitrogen Select website and […]
Sound Bytes: Links and Tips For Life Science Marketing & Social Media 10/01/2010
Here is our latest collection of links and tips for life science marketing and social media: Commentary on social media and science from David Bradley Where is social media for life scientists headed? Read thought leader David Bradley’s commentary on the subject, and also be sure to read Brian Krueger’s blog post as well. The […]