Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]
There have been reports that have been coming out lately showing that multitasking, an activity often exacerbated by the internet and social media, can be less effective, shorten our attention spans and even affect our relationships. Recently I went to some conference presentations and noticed a difference in my attention span–that nagging feeling that I’m […]
Are you a life scientist or marketer planning for 2011? Below, we list resources for you, including a Google calendar which you can add to yours with reminders for major conferences and their due dates for abstracts, etc. We’ve also included editorial calendars and media kits for traditional publications. We’d also like to help marketers […]
Optimize your biotech press release coverage by following these tips on writing, distributing, and promoting life science company news.
You’ve put together your overall life science social media strategy (if not, see Workshop 1 and our other social media training) and it includes third party applications such as Twitter, LinkedIn, Facebook, and YouTube. How do you use these applications to reach out to your customers effectively? The applications are all different, requiring individual strategies, […]
A few months ago we did an analysis of life scientists’ utilization of social media applications, studied the applications ourselves, and published our findings. Based on this study, and our own experience, we’ve developed the STIR Social Media™ system which helps life science companies develop strategies and tactics which will both attract life scientists and […]
Each post in our Life Science Marketing Plan series will help you piece together a ‘map’ that is representative of the analyses and learning process that will help you define your marketing strategies and tactics for the year. In the first part of this series, we provided and outline and described why marketing plans are […]
How can life science and biotechnology companies leverage social media to increase visibility, generate more leads, and ultimately improve sales or the value of the company? Comprendia is the recognized leader in understanding how to develop and implement social media strategies tailored to life science and biotechnology companies. Check out our Biotechnology Marketing 101 Blog […]
We talk a lot about social media on this blog, and are of course strong proponents of its utilization for life science and biotech companies. One of the aspects we like about it is that the basics of traditional marketing planning are also the cornerstones of social media planning. For this series of posts, we’ll […]
Once again inspired by Sally Church, I decided to look at the Comprendia Tweet Cloud. What is that, you ask? It is similar to a tag cloud, a visual representation of words used to ‘tag’ or describe a set of entries. For example, if you save bookmarks application Delicious, you tag each with a set […]