You’ve heard that content is king when it comes to improving traffic to your website and generating leads or ‘converting’ visitors to paying customers. Relevant content will bring more people to your site through Google searches, and by engaging them they’re more likely to become customers. That’s great, how do life science companies find the […]
Recently there were rumors that the social bookmarking site Delicious, owned by Yahoo!, was being shuttered, the final story is not in but the latest post from Mashable indicates it will go under. It made me think about something I’ve been wanting to do for a long time. We’ve built Comprendia and the San Diego […]
Comprendia is dedicated to improving communication in life science and biotechnology, and towards that end we are big proponents of social media. Our Social Media for Life Science and Biotechnology Workshop 2: The 4 B?s of First Party Applications interactive webinar will take place July 28th from 8 a.m.-12 p.m. Pacific Time. During this four […]
We think it’s great that we can count 33 life science company blogs on our list, and we applaud those companies who are leveraging this flavor of social media. You may know that we are blog aficionados, however, and that we are very…ahem…opinionated as to how corporate blogs should be designed, both strategically and tactically. […]
Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I’m so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why it is so powerful. Blogging […]
We’re really big WordPress fans here. It’s free, it’s powerful, and it’s popular, meaning that it is constantly improving. Like any free software, however, it doesn’t come with any formal support or guarantees, so keep that in mind when considering things like security and backups. We recommend using the fully featured version of WordPress that […]
A common theme, and something that is very satisfying with our work, is that through our actions we show biotech and life science companies how they can use tools such as social media to grow as we have. About six months ago at a San Diego Biotechnology Network event, we gave out CDs with a […]
When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, […]