Newsletter Volume 4: April 2013

Newsletter Volume 4

April 2013 



Life science conference season is in full bloom, how are you holding up?

Life Science Marketing Plan Webinar Now Available   


Life Science Marketing Plan We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it on our website and download the template.   


Access The Marketing Plan Workshop Webinar    

Test Drive Our New Website!

We’ve updated our website to serve you better. Important changes include:

Let us know what you think! 

Know About The Life Science Content ‘Matrix’?

Life Science Content Matrix

We all know content is king, but how can you leverage all of the different types? Learn how to use some simple tools to leverage your company’s assets effectively and save time. Read the article on our blog:

Your Guide To Thriving In The Life Science Content ‘Matrix’ 


Product Highlights


Life Science Social Media Tune Up  


We provide a life science social media review of your company’s activities and detailed recommendations to meet your objectives. Whether your goals are to increase return on investment (ROI), generate leads, or search engine optimization, we will provide the strategies, tactics, and key metrics you need.. 


Fine tune your campaigns…



SEO/Search Engine Optimization Service


Improve search engine ranking, incoming links, and inbound marketing with our life science SEO (Search Engine Optimization) service. Get a versatile plan specific to your needs by leveraging Comprendia’s online life science network and expertise.


 Improve organic search results…  

Monthly Power Tool: Diigo

If you have not yet explored the world of social bookmarking, try Diigo to save and organize your bookmarks. Install a browser toolbar for easy sharing and searching on your devices (a bit tricky on an iPad, but doable). You can also pair Diigo with a service called Packratius to save every link that you share on Twitter. As if that wasn’t enough, Diigo provides an RSS feed of your bookmarks, which provide all sorts of uses (we embed our Sound Bytes blurbs using it).

SoundBytes Vol. 4


Here are totally rad links to news and tips from around the web which we shared on Twitter. See our comments for each link below, and click on the title to get more information. Follow us on Twitter  or subscribe to our Diigo feed to see all the links we share. 



04-11-2013 17:34:33 PM

How does science communication affect funding? We’re going to explore this with a panel of journalists in San Diego April 29th, join us! We are all affected by the amount of funding life science research gets.  …?


04-11-2013 17:28:31 PM

The acquisition of Mendeley by Elsevier has been speculated for quite some time, and there were mostly negative reactions on Twitter at the announcement. Regardless of the outcome, life science companies should keep an eye on the related open access movement.  …?


04-11-2013 17:28:31 PM

Enlightening video and summary of how Life Technologies tackles social media, with 400K fans and a staff of 35-40. Useful discussions of KPIs and lead generation, and specific campaigns.  …?


04-11-2013 17:28:31 PM

Ouch, Google is discontinuing Google Reader July 1st. It is a very useful tool to follow competitors, news, and life science blogs, forums, and other social media. Here is a list of alternatives and we hope to provide some more guidance soon. …?


04-11-2013 17:57:09 PM

I thought this presentation was really interesting: it claims that the marketing plan is dead due to a constantly changing landscape. Do you agree? We advocate a shared, living document complemented by dashboards updated monthly. …?


Hope you enjoy our newsletter and keep reviewing your marketing strategies and smartly implementing those tactics! Let us know if we can help in any way, we’re just a Tweet, email, or phone call away!



Mary Canady
Comprendia, LLC

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In This Issue
Marketing Plan Webinar
New Website
Product Highlights
Want to Reach 10,000 Life Scientists?

Advertise With The San Diego Biotechnology Network!

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