Here?s our most recent playlist of links and tips for life science marketing and social media:
- Promega updates website.
- Scientists and the social media survey.
- Salesforce acquires Radian6.
- Life Technologies launches Cell Imaging smart phone app.
Promega recently redesigned their website, and while I thought the old one seemed easy to navigate, it’s clear they’re looking forward with this redesign. The interface is simpler and they also offer RSS feeds for some sections (which we’d love to see for ALL areas of ALL life science company websites). They have a chat feature too (not sure if it’s new) which is good as a grad student cancer researcher I spoke to recently said that “phone calls are only for emergencies,” typical of the new scientist’s attitude. Promega will also be linking their blog soon and has also started a blog-style news aggregator called “Forensic Connections.”
Lab Manager Magazine recently published a social media survey of 300 of their readers. Take a look at the results and judge for yourself, but we’re hesitant to give a full ‘thumbs up’ on the survey as the article isn’t a full report. The results are different than what we’ve found with our surveys, for example LinkedIn is the most popular application. The answers do underline the importance of surveying your subset of life science customers, as social media preferences will vary depending on the age, computer proficiency, and environment of researchers or professionals.
As we talked about in our Social Media for Life Science and Biotechnology Workshop 4, we see Salesforce customer relationship management (CRM) software as having the best options for tracking social media return on investment (ROI). Radian6 is a social media monitoring company, so this bodes well for being able to track these metrics, check out this nice overview of social CRM to see what may be possible soon.
Nice app for Mac devices (iPhone, iPod Touch, iPad) and Droid which features products and protocols from the Molecular Probes brand of cell imaging products. It’s a bit product centric compared to most social media apps, but the addition of protocols may mean that scientists will adopt.
To share this post easily cut and paste: Sound Bytes: Links and Tips For Life Science Marketing & Social Media 4/15/2011 http://bit.ly/soundbytes0415