This is the third post in our Life Science Marketing Plan series, where we will describe the second half of the components. In the last post, we described the first half of the components, which are the Executive Summary, Situational Analysis, Sales History and Forecast, and Market Research. While this sounds like a weighty list […]
Each post in our Life Science Marketing Plan series will help you piece together a ‘map’ that is representative of the analyses and learning process that will help you define your marketing strategies and tactics for the year. In the first part of this series, we provided and outline and described why marketing plans are […]
We talk a lot about social media on this blog, and are of course strong proponents of its utilization for life science and biotech companies. One of the aspects we like about it is that the basics of traditional marketing planning are also the cornerstones of social media planning. For this series of posts, we’ll […]