Here?s our most recent playlist of links and tips for life science marketing and social media:
- Sigma updates website.
Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier to use. The video about the new site shows 4-5 staff members describing the changes and excitement they have for it (frankly I’d rather just see the updates). The video is a bit over the top–did they really work with the ‘top designers in the world’? From the web 2.0 standpoint, they now have favorites and product reviews, which is great, and it looks to be iPad compatible. Social media is not prominently displayed–links are in gray at the bottom right. They indicate that it is the ‘first stage in their digital evolution.’ The sophisticated video makes me think of this post about every company needing to be a media company now. Is your company expanding its video production team?
- Tineye image search.
This is cool. Ever see an image in an Ad, or get sent an image that someone in your group wants to use in some marketing materials, but don’t know where it’s from? Enter Tineye–upload an image from your computer or give the original web address and the application will try to locate it on the web so you can purchase it, etc. It has saved me many times!
- Millipore creates iPad app.
Millipore, now EMD Millipore, has launched an iPad application which helps researchers map histone modifications, and lists publications and their products that are related. This app can be seen to extend the tools they have on the web, such as clickable pathways and a GPCR and kinase profiling tool. They have a very content rich, and web 2.0 site in several ways (interface and layout), but their social media presence is not very engaging, which is a shame. The iPad app is a nice addition, it will be interesting to see how popular it is.
- Life Technologies launches Invitrogen and Applied BioSystems Facebook pages.
OK this move confuses me. LIFE has been very active in social media, creating an overall corporate presence and ‘personalities’ for different product lines (e.g., Everyday Cloning). They’ve recently launched Invitrogen and Applied Biosystems Facebook pages. In our workshops and training, we talk about the fact that life scientists need to find value to participate in social media–what is the value in following a broad product line? To me, it muddies the identity of LIFE as a brand. An additional complication is that Facebook has organization pages for each of these sub brands (example), which the company has no control over. Whatever happens, you can follow all of LIFE social media via the RSS or email alert we’ve created.
To share this post easily cut and paste: Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011 http://bit.ly/soundbytes05_26