I see enormous potential for life science companies to use social media to engage their customers and grow their business. Sometimes when I talk about it, however, the concepts can come across as being somewhat foreign. Some people wonder how tools like Twitter can help them to grow their business, and are perplexed by the […]
If you’ve been following our Biotechnology Marketing 101 blog, you likely know that we are ‘in the know’ about social media. We’ve used it to grow our own company and the San Diego Biotechnology Network, and we’ll be featuring our work with other companies soon. Check out our Social Media Capabilities page to learn more […]
If you’ve been following along with the Biotechnology Marketing 101 blog series, you know that we provide guidance for life science and biotech companies to start and grow. We’re taking this from virtual to IRL (in real life ;) at our October 29th Bootstrapping Biotech event with the San Diego Biotechnology Network. We’ve lined up […]
You are likely hearing people using ‘2.0’ as a suffix these days for anything that’s supposed to be new and improved. The term stems from the advent of web 2.0, representing more functionality and interactivity than the original ‘1.0 version’ of applications on the internet. The term is used to signify anything that is done […]
I’m realizing that almost every one of my post starts with ‘you may know that I’m a fan of’ and this is no exception. This post is about LinkedIn, which I absolutely love. I’ve built a great network and created groups, I keep in touch with colleagues and let them know what I’m up to. […]
We’re very pleased to announce a strategic partnership with WHITECOAT Strategies, a Washington, DC-based public relations firm specializing in the use of new media and online video for clients with innovative science, are announcing their recently formed strategic partnership. The alliance will bring integrated video, social media, and strategic PR to life science companies for […]
A friend told me she saw a story on NPR about gaps in coverage of events in Afghanistan because so many news organizations are suffering and can’t afford as many reporters in the different regions. Hopefully, this is just a temporary situation, and changes in the media landscape will eventually mean more coverage, but it […]
Most of the posts here are related to science or biotechnology in some way. We’ll take a bit of a detour here to discuss how songs can be used to understand social media. For someone like me, who thinks about it a lot, it’s easy to see the similarities. I hope you’ll start to see […]
How do you ‘turn on’ social media to achieve your career and business goals? I see many wanting to do this because they see such a great potential to benefit from it. I see individuals and companies begin a social media program and from their actions, sometimes it appears as though they expect to be […]
Yes, I am a networking and social media zealot. You name it, I’m doing it, or it’s on my list of things to do. I estimate that through LinkedIn, Twitter, and the SDBN, my personal social media reach is around 5,000, meaning that I can apprise that many biotechnology professionals of a relevant message quickly. […]