If you grew up in the US, you likely remember two characters from Highlights magazine (often found in doctor office waiting rooms) who helped us learn manners. The cartoons would describe a situation and how the fictitious boy Goofus and Gallant would respond. We’d learn to follow Gallant’s example and not Goofus’. Being involved in […]
I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding […]
One of the tenets of new media and marketing is a strategy called ‘Launch & Learn.’ It refers to executing marketing campaigns, launching products or websites quickly, setting up metrics to determine their success, and redefining as necessary. The benefit? Begin building brand loyalty and communicating with your customers early, rather than delaying launch, or […]
Tuesday at the BIO convention, I attended a session titled ‘Spreading the Word: New Technologies Mean Everyone is a Journalist,’ which covered how new media such as blogs and twitter are being used and are shaping communication in the biotechnology industry. The panelists were Brian Reid, Media Director, Weisscomm Partners, Ed Silverman, Bureau Editor, Elsevier […]
SAN DIEGO, CA–(Marketwire – September 24, 2008) – Comprendia, a newly formed biotechnology and life sciences marketing consulting firm, is announcing the launch of BioStartup Marketing Kits, which will help biotechnology startups obtain the marketing they need to grow. The kits will enable the new companies to easily obtain the materials they need to launch, […]
You’ve surely noticed it in other areas–the news is chock full of stories about how businesses are using social media to get ahead. What about using social media in the biotechnology or life sciences industry to help your business to grow? Well, there is good news and bad news. The bad news is that Biotech’s […]