I recently wrote this post on the Association for Commercial Professionals blog, and I’ll be speaking at the conference in September. Check it out! Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy.
One of the questions we get frequently is regarding the popularity of social media for different types of life scientists. While it’s true that some computer-intensive fields such as bioinformatics lend themselves to more social media savviness, we find that many different types of life scientists participate. We performed a Social Media Compass™ Twitter analysis […]
Hashtags are text strings prefixed with a ‘#’ character which are used mostly on Twitter to tag status updates as belonging to an event or discussion. Life scientist Twitter usage varies widely between disciplines, and we can understand why and glean useful information about trends and influencers by analyzing Twitter conversations using the hashtags as […]
Each day, life scientists share their thoughts on conferences, research tools, and brands on social media. While adoption may be slow on any individual application, most researchers will use the internet to discuss and search for information regarding a topic or event. In addition, the discussions become more important as search engines such as Google […]