If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our […]
Recently there were rumors that the social bookmarking site Delicious, owned by Yahoo!, was being shuttered, the final story is not in but the latest post from Mashable indicates it will go under. It made me think about something I’ve been wanting to do for a long time. We’ve built Comprendia and the San Diego […]
Optimize your biotech press release coverage by following these tips on writing, distributing, and promoting life science company news.
Almost every life science company we talk to about web 2.0 and social media has the same question: what’s the return on investment (ROI)? We’ve discussed that the ROI equation for social media strategies and tactics is the same, but that the ‘expense’ and ‘payback’ calculations will likely be different. In this post, we’ll discuss […]
Yes, I have a very large social media soap box, which I climb upon often to preach. One of the reasons I’m so passionate about talking about it is that it has many benefits that we reap daily. Also, unless you participate in it, it is difficult to understand why it is so powerful. Blogging […]
We’re really big WordPress fans here. It’s free, it’s powerful, and it’s popular, meaning that it is constantly improving. Like any free software, however, it doesn’t come with any formal support or guarantees, so keep that in mind when considering things like security and backups. We recommend using the fully featured version of WordPress that […]
Search Engine Optimization (SEO) is vital for any company, and biotech companies are often very fluid and must keep their sites optimized to reach their target audience. Researchers rely heavily on search engines such as Google to quickly find information and products, and having your site at the top of the list makes them more […]