Hashtags are text strings prefixed with a ‘#’ character which are used mostly on Twitter to tag status updates as belonging to an event or discussion. Life scientist Twitter usage varies widely between disciplines, and we can understand why and glean useful information about trends and influencers by analyzing Twitter conversations using the hashtags as […]
Comprendia’s analysis of the top life science company Twitter accounts was recognized by Affymetrix in this press release. We congratulate them on their success with social media and hope that our analyses and expertise will continue to facilitate increased communication between biotech companies and the researchers they serve. As part of Comprendia’s 3rd anniversary celebrations […]
A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social […]