If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our […]
We hear from life science marketers that they ‘don’t have time’ for social media. We think that for many reasons, they should ‘make’ time, as the benefits are far reaching, from reinforcing your brand to getting input on product development. However, we are realistic and know that integrating these habits into your routine will take […]
You know I am one of social media’s biggest cheerleaders, especially for life science and biotech as I see enormous potential. However, when planning a social media (SM) campaign, there are some important things to remember about what it isn’t. This list is meant to help you plan and to sell SM to your organization […]
I see enormous potential for life science companies to use social media to engage their customers and grow their business. Sometimes when I talk about it, however, the concepts can come across as being somewhat foreign. Some people wonder how tools like Twitter can help them to grow their business, and are perplexed by the […]