I thoroughly agreed with Julie Wright from Wright On Communications when she wrote about the overuse of the word “excited” in press releases. As she puts it, if you’re “excited” about something, go tell your mom, don’t submit a press release. That got me thinking about other overused words in the titles of life science […]
View on Storify. [View the story “How To Find and Engage Life Science Bloggers and New Media” on Storify]
Optimize your biotech press release coverage by following these tips on writing, distributing, and promoting life science company news.
We’re very pleased to announce a strategic partnership with WHITECOAT Strategies, a Washington, DC-based public relations firm specializing in the use of new media and online video for clients with innovative science, are announcing their recently formed strategic partnership. The alliance will bring integrated video, social media, and strategic PR to life science companies for […]
In our first Biotechnology Marketing 101 presentation, we discussed using the principles of marketing to help further your career. In our latest presentation, Biotechnology Marketing 101: Your Company (PDF), you’ll learn how promote your small or large company using tactics that all marketers use to promote any ‘product,’ be it a physical product, service, or […]