We found in the Biotech Marketing Network’s 2018 Marketing Strategies, Tactics, and Needs survey that life science marketers are very unsatisfied with their team?s ability to measure return on investment (ROI). Subsequently, they have fewer resources because the management doesn?t see the benefits of investing in marketing. We aim to help biotech marketers better measure […]
By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials […]
You’ve put together your overall life science social media strategy (if not, see Workshop 1 and our other social media training) and it includes third party applications such as Twitter, LinkedIn, Facebook, and YouTube. How do you use these applications to reach out to your customers effectively? The applications are all different, requiring individual strategies, […]