We talk a lot about social media on this blog, and are of course strong proponents of its utilization for life science and biotech companies. One of the aspects we like about it is that the basics of traditional marketing planning are also the cornerstones of social media planning. For this series of posts, we’ll […]
You are likely in the throes of determining your 2010 marketing plans and budgets. How should you budget for social media? We’ve been asked this a few times and thought we’d give you some guidelines (of course we have ulterior motives because we want you to have a budget for Comprendia’s services, but as long […]
If you’ve been following our Biotechnology Marketing 101 blog, you likely know that we are ‘in the know’ about social media. We’ve used it to grow our own company and the San Diego Biotechnology Network, and we’ll be featuring our work with other companies soon. Check out our Social Media Capabilities page to learn more […]