It?s life science marketing?s dirty little secret: many marketers buy lists of researchers to mass email, a tactic their customers would be appalled to learn, especially in these days of privacy concerns. The General Data Protection Regulation (GDPR) went live in the European Union at the end of May, and marketers need to pay close attention to […]
Each of us write many emails on any given workday, giving us an opportunity to make countless impressions, positive or negative, on the people who receive them. Emails not only serve to communicate a message, but they often remain on the recipients’ computers for months or even years. By adopting the simple suggestions we provide […]
These days there are many ways that a life science company can reach out to researchers, which is great. You likely don’t just have one list of contacts in your CRM, you’ve got employees using LinkedIn, Twitter, etc. With this added flexibility comes new questions regarding how to make contact that is welcomed. We like […]
You may know that through our work at Comprendia or the San Diego Biotechnology Network that we often need to get in touch with people we don’t know well or at all, whether it’s finding a speaker for the SDBN, or doing business development for a client. We like to think we get pretty good […]
Lately I’ve been disturbed, and frankly quite irritated, by a trend in which more individuals, either acting on their own or on behalf of their company, frequently send personal email blasts with no easy way to opt out. These individuals are likely empowered by new tools such as LinkedIn and customer relationship management (CRM) software, […]
I’ve been having some interesting conversations about reaching individuals and groups of people lately. It seems as though psychographics and timing has more of an impact these days as there are so many ways to communicate. With the holidays fast approaching, and the flurry of activity that will likely take place in January, I thought […]