I was honored to be featured on Chris Conner’s Life Science Marketing Radio podcast, the episode is titled Social Media Dos and Don’ts for Life Science Marketers, click on the image below to listen.
It’s life science marketing’s dirty little secret: many marketers buy lists of researchers to mass email, a tactic their customers would be appalled to learn, especially in these days of privacy concerns. The General Data Protection Regulation (GDPR) went live in the European Union at the end of May, and marketers need to pay close attention to […]
Since our founding in 2008, we’ve seen a slow progression both with scientists and life science marketers towards the utilization of more digital and social media. Since the changes have been gradual, your life science marketing team may not have made the necessary changes to their marketing plans to adapt. During this free one hour […]
Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was […]
One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are […]