Description
We distinguish our life science social media marketing plan by calling it a Social Media Charter™ (SMC) to highlight the differences. The SMC represents a shift in marketing strategies and tactics, requiring more emphasis on items such as customer profiling, policies, and myriad online tools.
Key Benefits
- A social media strategy which complements other marketing efforts
- Refinement and communication of your social media messaging and voice
- Search engine optimization/improvement of inbound marketing
- Increased customer engagement and feedback
- Develop new content sources for website
Deliverables
We will present the data and summaries to you in written and verbal formats, with information including:
- In depth profiling of customer online habits and needs
- Social media-focused competitive analysis
- Baseline metrics
- Strategic plan
- Positioning, messaging, and voice
- Social media policies
- Tactical schedule
- Content sources and planning
- Web development
- Budget
- Forecasting and ROI
- Templates and “How To” documentation
- Training