I’ve heard buzz for several different flavors of social networks (or more broadly, applications) for life scientists, and I’ve been curious as to which of them, if any, are gaining traction. I made a list of the ones that seem most popular and did a ‘quick and dirty’ calculation of the number of unique visitors […]
With a background in life science, marketing, and a passion for helping biotechnology companies grow, Mary Canady is a uniquely qualified life science marketer. Through her leadership, Comprendia has helped more than 30 life science companies meet their goals through traditional, digital, and social media strategies, tactics, and training. Mary has created a network of […]
A few things have happened over the past weeks that have caused me to reflect on how I ‘ended up’ where I am, in an Outliers sort of way. Also, there are some young scientists who have asked me how I made the transition into marketing, so I thought it might be good to write […]
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I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding […]
Tuesday at the BIO convention, I attended a session titled ‘Spreading the Word: New Technologies Mean Everyone is a Journalist,’ which covered how new media such as blogs and twitter are being used and are shaping communication in the biotechnology industry. The panelists were Brian Reid, Media Director, Weisscomm Partners, Ed Silverman, Bureau Editor, Elsevier […]