I’ve been having some interesting conversations about reaching individuals and groups of people lately. It seems as though psychographics and timing has more of an impact these days as there are so many ways to communicate. With the holidays fast approaching, and the flurry of activity that will likely take place in January, I thought […]
You are likely hearing people using ‘2.0’ as a suffix these days for anything that’s supposed to be new and improved. The term stems from the advent of web 2.0, representing more functionality and interactivity than the original ‘1.0 version’ of applications on the internet. The term is used to signify anything that is done […]
Life sciences companies can be divided three ways: those who don’t have a newsletter, those who have one, and those who have one and understand the purpose. Companies often see the newsletter as simply a way to showcase new products, and see it as a monthly chore. As we’ve discussed, this ‘broadcasting’ of your products […]
Yes, I am a networking and social media zealot. You name it, I’m doing it, or it’s on my list of things to do. I estimate that through LinkedIn, Twitter, and the SDBN, my personal social media reach is around 5,000, meaning that I can apprise that many biotechnology professionals of a relevant message quickly. […]
OK, you collected a TON of business cards at BIO, now what? Get the most out of your BIO 2008 attendance with careful follow up: First, keep the business cards as they were originally collected (mine are in groups according to the days I spoke to the people) and write any additional notes on the […]
When I first made the leap from academia to marketing in the life sciences, branding was a foreign concept to me, and I had a hard time relating it to biotechnology products. Wikipedia defines branding as “a symbolic embodiment of all the information connected to a company, product or service . . . which serves […]
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