It was clear from the Biotech Marketing Network’s recent survey of life science marketers that they are dissatisfied with their ability to perform market research. As mentioned in this month?s KOL Corner, in addition to outsourcing to a high quality firm, it?s important that market research is an on going in?house process. Here are some references […]
I thoroughly agreed with Julie Wright from Wright On Communications when she wrote about the overuse of the word “excited” in press releases. As she puts it, if you’re “excited” about something, go tell your mom, don’t submit a press release. That got me thinking about other overused words in the titles of life science […]
Description Digital marketing trends come and go, but for the time being, engaging your life science audience with thoughtful email newsletter content is still a very powerful tool. Life science newsletters are not only a way to stay on your customers’ minds, they also provide meaningful data about which of your leads are ready to […]
We’ve covered before how conducting your own life science market research is easier than before because of new software and communication channels. Life science companies should be querying customers’ needs more frequently in order to engage them with social and digital marketing, which is necessary in a post-broadcast world. Below are listed the top items […]
Newsletter Volume 4 April 2013 Greetings! Life science conference season is in full bloom, how are you holding up? Life Science Marketing Plan Webinar Now Available We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it […]
By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials […]
Description Life science media monitoring service utilizing really simple syndication (RSS) to deliver a news feed or daily emails. After you indicate the life science news, companies, social media, and publications you’d like us to track, we’ll set up a daily email and revise it up to two times to meet your needs. After this, […]
Link to Comprendia’s March 2013 newsletter.
Thanks for your interest in our workshop! We’ll send a reminder email a few days before the webinar.
I wrote about the difficulties I had in using my iPad for office applications shortly after I bought the device. Since then, changes to applications, the operating system, and perhaps changes in my attitude have resulted in me being able to use the iPad a bit more effectively. During a recent short trip for work […]