Newsletter Volume 5 May 2013 Greetings! Did your Q1 2013 Marketing Plan bring May flowers? OK, that was weak. We hope your year is shaping up well! ACP-LS Guest Post: Life Science Social Media Monitoring The Association for Commercial Professionals – Life Sciences is a great group for our field. Mary will […]
ACP-LS Guest Post: Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy
I recently wrote this post on the Association for Commercial Professionals blog, and I’ll be speaking at the conference in September. Check it out! Social Media Monitoring for Life Science Suppliers: 7 Steps to an Effective Strategy.
By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials […]
Our life science marketing webinars are an opportunity to share our experience with traditional, digital, and social media with you. Below, you can find recent webinars which are available on demand for free. If you’d like a customized webinar or workshop, check out our training and workshop topics and contact us to learn more.
Description Life science media monitoring service utilizing really simple syndication (RSS) to deliver a news feed or daily emails. After you indicate the life science news, companies, social media, and publications you’d like us to track, we’ll set up a daily email and revise it up to two times to meet your needs. After this, […]
Comprendia January 2013 Newsletter Greetings! Happy New Year! 2013 is special to us because it marks our fifth year! We’ll be having some special celebrations this summer. For now, check out our new blog content, specials, and news from around the web. Contact us if you have any questions or just want to say hi. […]
Since our founding in 2008, we’ve been big proponents of ScienceOnline and one of our major goals is to bridge science bloggers and companies to make the industry more robust. This movement represents a sea change in many areas of science and so the revolution feels more like a glacier melting than a waterfall. With […]
We see a lot of conflicting information about the usefulness of social media, both in general and for the life sciences. Some major companies are reporting on its apparent uselessness and there is a lot of angst regarding the business models of popular applications such as Facebook. However, at Comprendia we see that many more […]
One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are […]
At a recent meeting with a prospective client, I gave a presentation in which I could see that the first few ‘about us’ slides were causing my prospect to zone out. In response, I breezed through them and got to the latter part of the presentation which would be more engaging, covering a case study […]