This is the web site of Comprendia, LLC. Our postal address is: P.O. Box 26578 San Diego, CA 92196 We can be reached via e-mail at firstname.lastname@example.org or you can reach us by telephone at (858) 922-6640. For each visitor to our Web page, our Web server automatically recognizes only the consumer’s domain name, but […]
When I first made the leap from academia to marketing in the life sciences, branding was a foreign concept to me, and I had a hard time relating it to biotechnology products. Wikipedia defines branding as “a symbolic embodiment of all the information connected to a company, product or service . . . which serves […]
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Search Engine Optimization (SEO) is vital for any company, and biotech companies are often very fluid and must keep their sites optimized to reach their target audience. Researchers rely heavily on search engines such as Google to quickly find information and products, and having your site at the top of the list makes them more […]
One of the things I have heard from people in bioscience companies is this: “OK, we’ve got the product developed and ready to launch. Now, we need marketing.” This is a misconception about marketing held by people in different departments at almost any sized company. Marketing does not equal advertising. According to wikipedia, marketing is […]