Our 2011 Social Media for Life Science and Biotechnology Workshop series is going strong, with our Workshop 1, Twitter, and Facebook webinars all getting a great response (recordings are available for all, see our workshops and training page). In the first workshop we covered Comprendia’s STIR Social Media™ system which defines the four qualities needed for a successful campaign: Sticky, Transparent, Intuitive, and Resonating.
Our second workshop webinar focuses on first party social media, or applications and strategies which are integrated into company websites. These applications represent a good way for you to engage with your life science customers and allow you to more easily measure return on investment. We’ll discuss the following first party applications in the four hour workshop webinar:
- Web 2.0
- Content Generation
We’ll cover the 4 B’s which will help you create successful first party applications and campaigns, which are the Basics, Benefits, Best Practices, and Biotech Examples. We’ll focus on the questions that really matter to you, including strategies that work with scientists, metrics, return on investment, and implementation. We know that seeing real examples helps you to think about applying the ideas your business, so we’ll spend plenty of time on this as well. The four hour workshop will be held as an interactive webinar with worksheets, so you’ll leave with concrete plans to get started.
Who Should Attend: Business Development and Marketing professionals who provide products or services in a non-regulated environment and are interested in using social media to increase sales, leads, or visibility. Examples: companies who sell research-only products or services to scientists or small to mid-size biotechnology companies that need more visibility. Contact us if you have questions. Completion of Social Media and Life Science Workshop 1 is recommended but not required.
As a Participant You Will Receive:
- Printed workshop materials
- A highly interactive presentation session from Mary Canady, customized to your needs and using real examples from life science and biotechnology
- Worksheets designed to help you get social media launched at your company
- Interaction and feedback from Comprendia during the session
- Free follow-on session with Comprendia
- Review of workshop ‘homework’
- Guidance for next steps