I was honored to be featured on Chris Conner’s Life Science Marketing Radio podcast, the episode is titled Social Media Dos and Don’ts for Life Science Marketers, click on the image below to listen.

I was pleasantly surprised recently to see that many life science companies had customized, thoughtful content posted for International Women’s Day, see example below. It really represents the fact that life science marketers are becoming more sophisticated with respect to social media. Happy #InternationalWomensDay to all the brilliant and hard working women, both inside and […]

It is finally happening. Several years ago, I talked about the importance of diversifying your social media portfolio and said somewhat flippantly that you “might wake up one morning and Microsoft may own LinkedIn.” I believe I commented also that Microsoft may diminish LinkedIn into an Outlook add in, to help you manage your business […]

I founded the San Diego Biotechnology Network in 2008, and we keep a directory of the life science companies, and we also created a Twitter list of all the companies who use the application. We?ve noticed that the number of companies with Twitter accounts has roughly doubled over the past 5 years, and now roughly […]