How do you ‘turn on’ social media to achieve your career and business goals? I see many wanting to do this because they see such a great potential to benefit from it. I see individuals and companies begin a social media program and from their actions, sometimes it appears as though they expect to be […]
Yes, I am a networking and social media zealot. You name it, I’m doing it, or it’s on my list of things to do. I estimate that through LinkedIn, Twitter, and the SDBN, my personal social media reach is around 5,000, meaning that I can apprise that many biotechnology professionals of a relevant message quickly. […]
If you grew up in the US, you likely remember two characters from Highlights magazine (often found in doctor office waiting rooms) who helped us learn manners. The cartoons would describe a situation and how the fictitious boy Goofus and Gallant would respond. We’d learn to follow Gallant’s example and not Goofus’. Being involved in […]
When I started Comprendia little over a year ago, I actually had some doubt as to whether WordPress, a software popular for blogging, could be used to create my entire site. With the knowledge I had of web programming and WordPress, some through my personal usage, I quickly developed a branded, web 2.0 site. Now, […]
I got an e-newsletter recently from a company announcing that they had ‘entered the blogosphere.’ I thought this comment was odd because it was as if they started a blog just for the sake of starting a blog. This ‘on the bandwagon’ sentiment is common and likely in response to all of the hype surrounding […]
When I was in grade school, my Dad became very irritated with the administration at my school because of the letters they would send when I’d get a good report card. In those days (dating myself) letters were typed with typewriters, and to save time, they’d photocopy (Xerox in those days) what was called a […]
One of the tenets of new media and marketing is a strategy called ‘Launch & Learn.’ It refers to executing marketing campaigns, launching products or websites quickly, setting up metrics to determine their success, and redefining as necessary. The benefit? Begin building brand loyalty and communicating with your customers early, rather than delaying launch, or […]
In our first Biotechnology Marketing 101 presentation, we discussed using the principles of marketing to help further your career. In our latest presentation, Biotechnology Marketing 101: Your Company (PDF), you’ll learn how promote your small or large company using tactics that all marketers use to promote any ‘product,’ be it a physical product, service, or […]
You’ve surely noticed it in other areas–the news is chock full of stories about how businesses are using social media to get ahead. What about using social media in the biotechnology or life sciences industry to help your business to grow? Well, there is good news and bad news. The bad news is that Biotech’s […]
When I first made the leap from academia to marketing in the life sciences, branding was a foreign concept to me, and I had a hard time relating it to biotechnology products. Wikipedia defines branding as “a symbolic embodiment of all the information connected to a company, product or service . . . which serves […]