Mary Canady, Author at Comprendia

Life Science Social Media: Getting Started, Part 2: Specific Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 2: Specific Resources” on Storify]

Life Science Social Media: Getting Started, Part 1: General Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 1: General Resources” on Storify]

Why You Should Join The Association Of Commercial Professionals – Life Sciences

Comprendia’s 5th anniversary is this month (look for a celebration later this year) and it’s very interesting to see the changes that have happened since our founding in 2008. At that time, we sensed a need for a network for life science marketing professionals and started the Biotech Marketing Group on LinkedIn. The group is […]

Comprendia Newsletter Vol. 5: Social Media Monitoring, Market Research, Power Tool, Sound Bytes

Newsletter Volume 5 May 2013 Greetings! Did your Q1 2013 Marketing Plan bring May flowers? OK, that was weak. We hope your year is shaping up well! ACP-LS Guest Post: Life Science Social Media Monitoring The Association for Commercial Professionals – Life Sciences is a great group for our field. Mary will […]

Why You Should Be Doing More Life Science Market Research

So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons below. Increasing segmentation. Life […]

Newsletter Volume 4: April 2013

Newsletter Volume 4 April 2013 Greetings! Life science conference season is in full bloom, how are you holding up? Life Science Marketing Plan Webinar Now Available We had a lot of interest in our Life Science Marketing Plan workshop webinar, around 175 people have watched it. Follow the link to watch it […]

Your Guide To Thriving In The Life Science Content ‘Matrix’

By now the phrase “content is king” is a cliché but it summarizes an increasingly vital concept that in order to attract customers companies must provide content that appeals to them. Web content management systems (CMSs), myriad online media tools, and the wealth of life science resources available represent an amazing opportunity to leverage materials […]

Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you […]