I was honored to be featured on Chris Conner’s Life Science Marketing Radio podcast, the episode is titled Social Media Dos and Don’ts for Life Science Marketers, click on the image below to listen.
I was pleasantly surprised recently to see that many life science companies had customized, thoughtful content posted for International Women’s Day, see example below. It really represents the fact that life science marketers are becoming more sophisticated with respect to social media. Happy #InternationalWomensDay to all the brilliant and hard working women, both inside and […]
It is finally happening. Several years ago, I talked about the importance of diversifying your social media portfolio and said somewhat flippantly that you “might wake up one morning and Microsoft may own LinkedIn.” I believe I commented also that Microsoft may diminish LinkedIn into an Outlook add in, to help you manage your business […]
I founded the San Diego Biotechnology Network in 2008, and we keep a directory of the life science companies, and we also created a Twitter list of all the companies who use the application. We?ve noticed that the number of companies with Twitter accounts has roughly doubled over the past 5 years, and now roughly […]
In the?Biotech Marketing Network survey?we published early this year, we were surprised to find that only a small percentage of life science marketers use project management software to manage their communications. Instead, many use shared spreadsheets, a method which many marketers would deem antiquated and not easily connected to other applications. For this month?s focus […]
It?s life science marketing?s dirty little secret: many marketers buy lists of researchers to mass email, a tactic their customers would be appalled to learn, especially in these days of privacy concerns. The General Data Protection Regulation (GDPR) went live in the European Union at the end of May, and marketers need to pay close attention to […]
We found in the Biotech Marketing Network’s 2018 Marketing Strategies, Tactics, and Needs survey that life science marketers are very unsatisfied with their team?s ability to measure return on investment (ROI). Subsequently, they have fewer resources because the management doesn?t see the benefits of investing in marketing. We aim to help biotech marketers better measure […]
It was clear from the Biotech Marketing Network’s recent survey of life science marketers that they are dissatisfied with their ability to perform market research. As mentioned in this month?s KOL Corner, in addition to outsourcing to a high quality firm, it?s important that market research is an on going in?house process. Here are some references […]
I thoroughly agreed with Julie Wright from Wright On Communications when she wrote about the overuse of the word “excited” in press releases. As she puts it, if you’re “excited” about something, go tell your mom, don’t submit a press release. That got me thinking about other overused words in the titles of life science […]
It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking […]