Here is our latest collection of links and tips for life science marketing and social media:
- Science Online 2011 Conference
- Society for Neuroscience (SfN) 2010 Meeting had 550+ Tweeters!
- fluorXchange launches
- Comprendia’s Social Media for Life Science and Biotechnology Workshop 4: Webinar December 9th
The fifth annual conference for science bloggers will take place in North Carolina January 13-15th. Science blogging is an exploding area, and learning more about and sponsoring the conference is a great way to reach these increasingly important thought leaders in life science. The conference sold out in 45 minutes, but you can still sponsor and I think it’s a great opportunity to show your support and get exposure for any online campaigns. I’ll be in attendance as well, let me know if you have questions or want any specific information about the conference.
I attended SfN this week and made an archive of the tweets. Currently the summary lists 572 people tweeting with the #sfn10 hashtag, and I estimate that 80-90% of these were actually at the conference. With 30,000+ scientists at the conference, this is still only 1-2%, which is a low number, but I was able to find at least one exhibitor at the conference (Jove) who said they got good results from their tweets. Also, I think the number is growing as more life scientists discover it’s a great way to get the buzz of what’s going on. You can even watch what’s going on in real time via applications such as visible tweets (and note that people are still talking about the conference after it’s over!). Tip–if you’re looking for life science researchers to follow, search for conference hashtags (e.g. #sfn10) or check out and follow our Twitter List of SfN 2010 attendees.
At SfN we did a soft launch of a new application for fluorescence researchers called fluorXchange which we developed with 89 North. It’s a web 2.0 application which integrates research publications, a wiki, forum, blog and has community features. We plan to write up more details on how we designed the application soon, for now check it out and let us know what you think!
We’ve heard from many of you that you need help in three areas with traditional and new media marketing: integrating, measuring, and adapting. In this four hour webinar, we’ll show you how to make the impact of your efforts more than the sum of the parts. We’ll cover metrics, return on investment/relationship (ROI/ROR), engagement, social media monitoring/sentiment analysis, search engine optimization, and inbound marketing. Of course, we’re also always open to your suggestions, feel free to contact us.
The soundbytes tag on Delicious contains all links mentioned, as well as others we think are useful. Sign up for Comprendia blog email updates to get our mix tapes delivered to your inbox.
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