The phrase “content is king” may have jumped the shark, due to its overuse, but the fact remains that life science companies must provide engaging content on their website and social media to attract and keep customers. We cover this topic often on our blog and are offering a free webinar November 14th 2013 to […]
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]
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Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for […]
Want more tips? Attend our Google Tools Workshop Webinar. To share this post easily cut and paste: Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts http://bit.ly/kIqfXr
We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.
A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on […]
Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.
Just a quick note to let you know that our Social Media for Life Science and Biotechnology Workshop series is starting again with a Workshop 1 interactive webinar April 14th. Also our Twitter Workshop is now available on demand. We hope to help you meet your goals in 2011 with social media workshops specific for […]
If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our […]