Posts Tagged ‘workshop’

Successful Life Science Content Marketing: Comprendia’s Free Webinar November 14th 2013

The phrase “content is king” may have jumped the shark, due to its overuse, but the fact remains that life science companies must provide engaging content on their website and social media to attract and keep customers. We cover this topic often on our blog and are offering a free webinar November 14th 2013 to help you keep your calm, because creating good content is a natural progression of your existing marketing. In this 45 minute webinar, we’ll cover: Strategy: Developing content that is relevant to customers, relates to goals, and is straightforward to create Tactics: Creating an integrated plan which leverages content to generate leads and sales Logistics: Inspiring and managing content authors to create materials with limited time Repurposing: Using existing assets and putting procedures in place for reuse of future content The webinar is now on demand, access it and two free content marketing planning templates by filling out the form below: First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter!   cforms contact form by delicious:days

Read more

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]

Read more

Now Available: October 2012 Life Science Marketing Survey and Workshop Webinar

Please fill out the form below to gain access to the free 2012 life science marketing survey report and workshop webinar. First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter! Are you human? Sorry, we have to ask.   cforms contact form by delicious:days

Read more

Comprendia’s Free Life Science Marketing Workshop Webinar October 2nd

Comprendia's Free Life Science Marketing Workshop Webinar October 2nd

Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for your marketing budget, with several representing new challenges in digital and social media marketing (see our 2013 planning guide for more information). How will you develop a 2013 marketing plan which will coordinate and integrate these seemingly disparate tactics into a strategy which will help you meet your objectives? We’ve created a survey to help us understand your biggest needs in formulating your 2013 marketing strategies and tactics, and we’ll present the results and tailor our one hour October 2nd webinar to answering your questions. In addition, we’re offering a free 30 minute individual follow up consultation to answer your questions. We’ll keep your answers to the survey confidential according to our Privacy Policy and will only discuss general survey results. Depending on the results of the survey, we expect to cover: Branding, Positioning, and Messaging Strategies Integrating Traditional, Digital, and Social Media Finding and […]

Read more

Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts

Want more tips? Attend our Google Tools Workshop Webinar. To share this post easily cut and paste: Video Bytes 6.24.11: Monitor Life Science Topics on the Web In Real Time Using Google Alerts http://bit.ly/kIqfXr

Read more

Google Tools Workshop Webinar and Workshop 2 Recording Available

We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.

Read more

Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available

A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon! To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

Read more

Comprendia Announces Facebook Workshop for Life Science and Biotechnology

Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.

Read more

Workshop 1 April 14th & Twitter Webinar Available

Just a quick note to let you know that our Social Media for Life Science and Biotechnology Workshop series is starting again with a Workshop 1 interactive webinar April 14th. Also our Twitter Workshop is now available on demand. We hope to help you meet your goals in 2011 with social media workshops specific for life science and biotechnology, contact us if you want more information or require customized training.

Read more

Using Google Analytics Word Clouds To Analyze Your Life Science Brand

Using Google Analytics Word Clouds To Analyze Your Life Science Brand

If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our new Social Media Toolbox series, we’ll show you how to use word clouds to understand how your life science company is found and perceived by your customers through search engines. Why do this? You of course know what your best selling products are. Do the needs or ‘pains’ these products meet align with the top searches that customers, or even non-customers, use to find your website? We did the below exercise with our partner site, the San Diego Biotechnology Network (SDBN), and made some useful observations. Below, we list the steps to create Google Analytics keywords word clouds, and show what can be learned. You will need to install Google Analytics (it’s free) and have at least six months of data to do this. Log in to Google Analytics and choose “Traffic Sources->Keywords” on the left menu. Choose a six month period using the calendar […]

Read more
Page 1 of 212