Posts Tagged ‘word cloud’

Life Science Market Research: Get Better Results With Our Checklist

Life Science Market Research: Get Better Results With Our Checklist

We’ve covered before how conducting your own life science market research is easier than before because of new software and communication channels. Life science companies should be querying customers’ needs more frequently in order to engage them with social and digital marketing, which is necessary in a post-broadcast world. Below are listed the top items you’ll need to consider in planning your life science market research project to ensure success. Actionable Objectives. I had a boss once (who became a mentor) who said to me when I was developing a survey “I don’t want you to have a lot of data at the end, and not know what the next steps are.” Ever since then, I’ve always started a market research product by defining up to 3 actionable objectives. In other words, define the big picture questions that need to be answered and also how the data will be used to support business decisions. An example would be “We need to determine the customer’s biggest pain in the area of next generation sequencing software, so that we can develop the right features for our next release.” Each survey question should directly support an objective, and if it doesn’t, take it […]

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#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

#Sciopartners Continued: Conference Connections For Life Science Bloggers And Companies

My recent trip to the ScienceOnline conference to make the #Sciopartners presentation was cut short due to travel difficulties and I didn’t get to meet as many of the attendees as I would have liked to. I started thinking about how I’ve made connections with bloggers outside of that meeting in the past, and Tweetups, etc. at other life science conferences have helped a lot. I had an ‘aha’ moment shortly after these neurons fired and realized we could be a conduit for life science bloggers and companies to meet. The fact that communication is moving online makes in person meetings all the more valuable for maintaining relationships. Media shifts bring opportunities for both bloggers and companies to work together to advance scientific research. We created two word clouds for this post’s image based on these two partners’ online content, with the largest words representing the most popular topics. For the word cloud on the left in black, we used content from 4 major life science company websites: Sigma Aldrich, Life Technologies, Bio-Rad, Affymetrix, and New England Biolabs. The right word cloud in white is from Researchblogging and represents the topics written about there. Like any partnership, the two halves […]

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JP Morgan Healthcare Conference Tweet Cloud #jpm12

What’s the news from the biggest healthcare investment conference, JP Morgan, happening this week in San Francisco? We’ve created a Tweet cloud of almost 1800 Twitter status updates tagged with #jpm12. Each word is linked to a Twitter search, and you can also see an archive here. How well do you think the Tweets reflect the news and sentiment at the conference? If you’d like a more in depth analysis, contact us. To share this post easily, cut and paste: JP Morgan Healthcare Conference Tweet Cloud #jpm12 http://bit.ly/jpmcloud

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The Top 10 Life Science Twitter Hashtags of 2011

Yes, in fact, we are obsessed with Twitter hashtags, terms that are added to status updates surrounding a topic, event, or chat. They give insights into the discussions and trends by anyone on Twitter who wants to join in, and allow us to discover new people and ideas. We track all the life science hashtags we’ve found, with a bent towards the research tools area (e.g., non-FDA regulated products). We’ve analyzed the utilization of all hashtags in our compilation and have identified the top 10 in 2011 based on the number of Twitter status updates tagged with them. We’re also enamored with word clouds and have displayed them in a clickable image below linked to a Twitter search of the term, the largest words indicating the top hashtags in 2011 (note Twitter searches go back only 8 days, some links may give no results). We’ve listed the top ten in the table below. Note that this list is by no means perfect, we’ve tried our best to find all the life science hashtags, but may have missed a few, be sure to comment below if you’d like us to track others. Additionally, some topics may extend outside of life science, […]

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Using Google Analytics Word Clouds To Analyze Your Life Science Brand

Using Google Analytics Word Clouds To Analyze Your Life Science Brand

If you’ve been reading this blog, you know we’re crazy about word clouds, a way to visualize text data that is mostly associated with social media content such as in blogs. However, they are also being utilized in other areas, and were even featured on a recent cover of Science magazine. As part of our new Social Media Toolbox series, we’ll show you how to use word clouds to understand how your life science company is found and perceived by your customers through search engines. Why do this? You of course know what your best selling products are. Do the needs or ‘pains’ these products meet align with the top searches that customers, or even non-customers, use to find your website? We did the below exercise with our partner site, the San Diego Biotechnology Network (SDBN), and made some useful observations. Below, we list the steps to create Google Analytics keywords word clouds, and show what can be learned. You will need to install Google Analytics (it’s free) and have at least six months of data to do this. Log in to Google Analytics and choose “Traffic Sources->Keywords” on the left menu. Choose a six month period using the calendar […]

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Happy Holidays from Comprendia & SDBN!

Thanks for your support in 2010 and we hope to see more of you in 2011! Mary Canady & Rebecca Watson-Beattie Comprendia & San Diego Biotechnology Network (Image created using Tagxedo and it’s a word cloud from the content of our blog. Clicking on each word searches our website for the term! We love word clouds…)

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A Picture is Worth 1K Words: Using Word Clouds for Life Science Marketing and Communication

Life Technologies Social Media Word Cloud made using the RSS Feed and Tagxedo (click to enlarge) Word or tag clouds are visualizations which help us to understand the meaning of an aggregate of text by correlating the size of the words with their prevalence in it. As the title suggests, the picture shown here describes the concept best. While the depictions are often correlated with blogs, twitter streams, and other social media, their utility extends beyond this area. In this post, we list several ways that life science companies can use word clouds to understand customers’ needs and adapt marketing and communication strategies to meet them. Analyzing Social Media Sentiment. For the life science marketer, comments made by life scientists on social media applications represent an ‘amorphous’ form of market research. Instead of direct questions being asked and answered, researchers give candid opinions about research areas, products, events, or anything else they want to talk about. As an example, check out the word cloud made from the Society for Neuroscience 2010 meeting tweets. From this cloud, you can see that important topics at the meeting were Glenn Close‘s talk, an article about spooky coloured auras (from a non-American author), and […]

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