Posts Tagged ‘webinar’

Comprendia’s 2015 Life Science Marketing Planning Webinar

Comprendia's 2015 Life Science Marketing Planning Webinar

Since our founding in 2008, we’ve seen a slow progression both with scientists and life science marketers towards the utilization of more digital and social media. Since the changes have been gradual, your life science marketing team may not have made the necessary changes to their marketing plans to adapt. During this free one hour webinar on October 15th, you’ll get up to speed with the latest trends in life science digital and social media marketing as well as how these strategies and tactics fit with traditional marketing. We’ll get input from you before, during, and after the webinar to make sure your questions are answered, and the webinar will be recorded and posted with past webinars, which are always available for viewing. Topics for the October 15th webinar include: An overview of the current life science marketing landscape Strategies and tactics that are working in life science digital and social media marketing Content based on feedback obtained during webinar registration, which may include: Digital/social media best practices A modern marketing plan template Metrics: Return on investment (ROI), key performance indicators (KPIs) Content plan strategy and tactics Search Engine Optimization (SEO) and inbound marketing Future directions for life science marketing […]

Read more

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Comprendia Free Workshop March 21 2013: Creating A Successful Life Science Marketing Plan

Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are disappointed with your return on investment (ROI) for your efforts, especially with digital and social media. The online revolution brings powerful tools, and the successful life science marketing plans will combine them with traditional marketing strategies and lead-generating tactics. Our free hour long March 21st 2013 workshop webinar will teach you how to develop and refine your marketing plan to meet your goals, and you will receive: A detailed description and “how to” for each section of a life science marketing plan, including: Customer profiling Competitive analysis Baseline metrics Strategic plan Positioning, messaging, and voice Tactical schedule Budget Forecasting and ROI A life science marketing plan template combining traditional, digital, and social media strategies and tactics Examples of life science company campaigns that integrate traditional and new media well Note: this workshop is designed to help those who market and sell non-FDA requlated products. The […]

Read more

Now Available: October 2012 Life Science Marketing Survey and Workshop Webinar

Please fill out the form below to gain access to the free 2012 life science marketing survey report and workshop webinar. First Name(required) Last Name(required) Company(required) Email Address(required) I’m interested in scheduling a free consultation. Sign me up for your newsletter! Are you human? Sorry, we have to ask.   cforms contact form by delicious:days

Read more

Comprendia’s Free Life Science Marketing Workshop Webinar October 2nd

Comprendia's Free Life Science Marketing Workshop Webinar October 2nd

Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for your marketing budget, with several representing new challenges in digital and social media marketing (see our 2013 planning guide for more information). How will you develop a 2013 marketing plan which will coordinate and integrate these seemingly disparate tactics into a strategy which will help you meet your objectives? We’ve created a survey to help us understand your biggest needs in formulating your 2013 marketing strategies and tactics, and we’ll present the results and tailor our one hour October 2nd webinar to answering your questions. In addition, we’re offering a free 30 minute individual follow up consultation to answer your questions. We’ll keep your answers to the survey confidential according to our Privacy Policy and will only discuss general survey results. Depending on the results of the survey, we expect to cover: Branding, Positioning, and Messaging Strategies Integrating Traditional, Digital, and Social Media Finding and […]

Read more

How To Host A Life Science Webinar

One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key elements for success we’ve found for life science webinars. Think ‘howto,’ not capabilities. Your company has a lot of know-how that can be shared without exposing proprietary information. Your goal for a webinar series is to position your company as an expert on a topic, and your viewers can either choose to work with you or to DIY the project. Either way, you will have formed a relationship with them as the ‘go to’ company on the topic, and the DIYers might change their minds later. You can start with an existing capabilities presentation, but change it significantly to point out the tips and tricks you used to make projects successful. Think about a presentation that YOU would take time out of your busy day to watch. If you’re having trouble deciding what to cover, look at your web analytics and see what resources are […]

Read more

Google Tools Workshop Webinar and Workshop 2 Recording Available

We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.

Read more

Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available

A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on our workshops and training page. As always, contact us if you have questions, and hope to ‘see’ you at a workshop soon! To share this post easily cut and paste: Comprendia’s Social Media Workshop 2 June 9th & Facebook Webinar Available http://bit.ly/jyhqM4

Read more

Comprendia Announces Facebook Workshop for Life Science and Biotechnology

Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.

Read more

Latest Posts