Since our founding in 2008, we’ve seen a slow progression both with scientists and life science marketers towards the utilization of more digital and social media. Since the changes have been gradual, your life science marketing team may not have made the necessary changes to their marketing plans to adapt. During this free one hour […]
Some great leader probably once said “The first step to success is having a good plan.” While this seems like a no brainer, some life science companies think that they are too small or busy to write a formal document. We also found in our 2012 life science marketing survey that many of you are […]
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Currently, many areas of life science media are in flux as researchers and professionals can now choose between print, web, and mobile resources. These changes mean that your marketing strategies and tactics must be adjusted, as tenets used in broadcasting a message via a static advertisement no longer apply. There are now myriad choices for […]
One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key […]
We’ve announced our Google Tools workshop webinar July 7th, and Workshop 2 is now available as a recording. Check out our workshops and training page for other offerings.
A quick post to let you know that we’ve announced our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications webinar, which will take place June 9th. Also, our Facebook workshop webinar is now available for you to order and view at your convenience, along with others on […]
Up to 95% of your life science customers are using Facebook, are you leveraging it yet? Attend our workshop webinar May 12th and you’ll receive training and the materials you need to get started quickly.