Posts Tagged ‘web 2.0’

Life Science Web Development: Focus On These 5 Key Qualities For Success

Life Science Web Development: Focus On These 5 Key Qualities For Success

Changes brought by new media mean that websites have become the de facto presence for most life science companies. Customers no longer need to visit your exhibit at a trade show, they can experience your brand, order products, and get answers to questions on your website. It sounds like a no brainer, but the changes digital media bring have evolved a lot over the past 15 years, just look at Life Technologies/Invitrogen’s 1996 website to see how far we’ve come. The changes started gradually, with a pace that continually increases, and now the evolution has grown into a revolution. Because of wide-ranging changes in the way business is being done, it is always a good time to consider whether an “evolution” or a “revolution” of your life science website is needed to meet your objectives. Here are four key qualities you should keep in mind for success in life science web development: Branding. I recently surprised a colleague by telling them that their company’s fancy new website was built using a template common to many other websites. While they were disappointed, this practice is very common, and a good developer will put a lot of thought into which platform and […]

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Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you use the site better. We are open to your feedback and requested features. Through the process of implementing some great features to our WordPress backend, updating our content, and in seeing some of the changes we’ve seen to Twitter and Google Reader this week, we’re pensive about the direction of online and social media tools. Below are some thoughts on benefiting from new tools and ideas while mitigating the associated risk. In 2008, WordPress was not often used for company websites, if you can believe it. I had to do a few web searches to find examples of people using it for this purpose. I am very happy with the choice and benefit greatly from the thousands of developers who write themes and plugins. Small companies now have so many opportunities to develop web applications. In 2008 I had a vision of connecting life science […]

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Improve Life Science Inbound Marketing Using These 10 Backlink Tactics

Improve Life Science Inbound Marketing Using These 10 Backlink Tactics

One of the most important factors search engines use to determine ranking for a website is the number and quality of other sites that link to them, so-called backlinks. Their rationale is that well established and respected information sources will be linked to by others and because they contain more relevant content. Search engines are smart, they don’t allow sites to gain from gaming the system, but there are many creative ways to get more backlinks. Here we describe ten examples which are relevant to improve life science inbound marketing. First, let’s review some of the basics. A backlink is the same as an incoming link, and it is simply a web page hyperlink on text or an image to another site. For a text link, the anchor text is the string of words that are linked, and for a link on an image, alt tags in the html are used to describe the destination. For more details see this review of hyperlinks, and you can inspect the html for them on most internet browsers (for Firefox, use top menu Tools->Web Developer->Page Source). Search engines don’t treat all links equally, and this helps prevent gaming of the system. Links tagged […]

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Everyone Googles: How To Leverage The Tool All Life Scientists Use

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results from the tool that most of us use daily to get everything from news to recipes. Life scientists are no different, and find technical information, publications, and information about products using Google. Here, we’ll show you 5 ways to capitalize on the pervasiveness of Google drive more traffic to your website and to make broader improvements to your marketing process. Simple Search Engine Optimization (SEO). There is a lot of low hanging fruit that we see many life science companies missing out of in terms of SEO. Surprisingly, it is left off of many web development projects. The web is full of quick guides, and here are our recommendations: Do keyword research and find the top terms people are searching for. Use the top keywords in the titles, content, and SEO summaries of each page. Always write for humans, not the search robots, as no […]

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#ls_chat 9/28/2011: Life Science Websites & Mobile Apps Discussion

View “#ls_chat 9/28/2011: Life Science Websites & Mobile Apps Discussion” on Storify To share this post easily cut and paste: #ls_chat 9/28/2011: Life Science Websites & Mobile Apps Discussion http://bit.ly/pbRx3b

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Comprendia and New England Biolabs Announce EpiExperts Social Media Application for Epigenetics Researchers

You may have seen our announcement a few months ago here about the web 2.0 application we built with New England Biolabs (NEB). We formally announced it with them today, check out the press release for more information and contact us with any questions. NEB is a fantastic company to work with and we are getting great traction on EpiExperts, please check it out and let us know what you think!

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 5/26/2011

Here’s our most recent playlist of links and tips for life science marketing and social media: Sigma updates website. Sigma Adrich has updated their website. It looks nice (except I think they need to be consistent with the red–it’s too light at the top) and time will tell whether life science researchers find it easier to use. The video about the new site shows 4-5 staff members describing the changes and excitement they have for it (frankly I’d rather just see the updates). The video is a bit over the top–did they really work with the ‘top designers in the world’? From the web 2.0 standpoint, they now have favorites and product reviews, which is great, and it looks to be iPad compatible. Social media is not prominently displayed–links are in gray at the bottom right. They indicate that it is the ‘first stage in their digital evolution.’ The sophisticated video makes me think of this post about every company needing to be a media company now. Is your company expanding its video production team? Tineye image search. This is cool. Ever see an image in an Ad, or get sent an image that someone in your group wants to […]

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Beta Launch of Engaging Epigenetics Experts at American Association for Cancer Research Meeting #aacr

We’re very excited about our recent beta launch of a new web 2.0 resource for life science researchers at the American Association for Cancer Research Meeting (AACR) this week. Engaging Epigenetics Experts (E3) is being developed with New England Biolabs (NEB), leading provider of molecular biology solutions. We built the application using our STIR Social Media™ system to ensure that it will meet the needs of life science researchers and thus be adopted by them and grow. Epigenetics is a fast-growing, interdisciplinary field studying the way environment changes genetic information, and we created a Social Media Charter™ for NEB, working closely with them and benefiting from their knowledge of their customers and the science. In meeting the needs of epigenetics researchers, NEB will better be better positioned in this competitive market, and they’ll also gain from getting product development feedback from the researchers. We applaud NEB for having a long-range view of these new applications, and know that they will pay off soon. Our Social Media for Life Science and Biotechnology Workshop April 14th will describe the STIR Social Media system in detail, helping you to learn how to leverage these new tools effectively. To share this post easily cut […]

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Choose the ‘E’ Ticket Sunday at 2:00 at #Scio11

CC Loren Javier on Flickr If you’ve been following Comprendia via our writing or actions, you know that one of our major goals is facilitating communication between life scientists and the companies that serve them. With today’s tools, and the media landscape, more communication and collaboration is not only possible, but necessary. We also hear interest from both sides in working together. What form will this take, and how can you set up your blog or web 2.0 site to help it grow? We ran two surveys to help bridge the gap between life science companies and researchers and will present the results at the ScienceOnline conference this weekend. We’d like to focus on these questions, and we’ll also be asking you during discussions leading up to the session: What is your ‘big dream’ for your blog or website, and could you achieve it with help from sponsors? What other blogs, 2.0 sites, genres (e.g., tech, food) do well with corporate sponsorship, and how can we learn from them? What missteps can we avoid to prevent situations such as Pepsigate? How would you feel about adjusting the focus or format of your website to adapt to life science company needs? […]

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Sound Bytes: Links and Tips For Life Science Marketing & Social Media 1/07/2011

Here is our latest collection of links and tips for life science marketing and social media: Cool online biotech stuff. We can’t help but notice how many people are starting cool biotech websites. Check out BetterBio, a community-run organization that promises better biotech communication. I love this new spirit of the web where asking for donations is OK and even inspiring. Also check out ConnectingSF, a portal to help those traveling to San Francisco for the big JP Morgan Healthcare conference to connect. The conference is notorious for its large attendance and paucity of online resources, so the site is a welcome addition. Finally, we saw an article in Xconomy about Relay Technology Management, who have a cool app which facilitates partnering with a sophisticated database of drug-related scientific discoveries. It looks like it may be difficult to get a free test drive, but check out this video which shows some of the features. All these sites are harbingers of the next wave of what we’ll be able to do with ‘life science 2.0’ on the web. Mind Maps. We think a lot about ways to organize content on the web and social media and our related strategies and tactics, […]

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