Posts Tagged ‘video’

How To Create A Printable, Customized Life Science Events Calendar

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How To Host A Life Science Webinar

One of the most exciting aspects of our work is developing new ways for our clients to engage their customers. We’ve recently had great success helping our client Emerald BioStructures create a new drug discovery webinar series which has increased their visibility and generated high quality leads. We’d like to share some of the key elements for success we’ve found for life science webinars. Think ‘howto,’ not capabilities. Your company has a lot of know-how that can be shared without exposing proprietary information. Your goal for a webinar series is to position your company as an expert on a topic, and your viewers can either choose to work with you or to DIY the project. Either way, you will have formed a relationship with them as the ‘go to’ company on the topic, and the DIYers might change their minds later. You can start with an existing capabilities presentation, but change it significantly to point out the tips and tricks you used to make projects successful. Think about a presentation that YOU would take time out of your busy day to watch. If you’re having trouble deciding what to cover, look at your web analytics and see what resources are […]

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How Do Life Scientists Use Social Media?

Here’s a great video from Imperial College in which several life scientists discuss their interest in social media. Blogs, Twitter, Wikis and other on-line tools from John Conway on Vimeo. How can life science companies participate? Join us June 9th for our Social Media for Life Science and Biotechnology Workshop 2: The 4 B’s of First Party Applications and find out! To share this post easily, cut and paste: How Do Life Scientists Use Social Media? http://bit.ly/iZ35ss

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Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011

Welcome to the first in our series of Video Bytes, Demos and ‘How To’ Resources for Life Science Marketing & Social Media. You may be familiar with our Sound Bytes which are links and tips along the same theme, we’re adding videos to help show you how you learn how to use online applications to better reach your goals. Our first video is about the recent changes to the LinkedIn interface, and how to contact users who are in your groups. Sign up for Comprendia blog email updates to get our demos and how to videos delivered to your inbox, and subscribe to our YouTube channel. To share this post easily cut and paste: Video Bytes: Demos and ‘How To’ Resources for Life Science Marketing & Social Media 3/27/2011 http://bit.ly/vidbytes0327

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Can Bloggers and Life Science Companies Form Partnerships? Our Session at ScienceOnline 2011 #scio11

Last weekend I attended the ScienceOnline 2011 conference in North Carolina and it was amazing. 250 Bloggers, authors, educators, and journalists, all with a passion for online science, getting together ‘unconference‘ style to discuss the status and the future of communication in this medium. While I had a fantastically fun time, I was there to help understand how to bridge life science companies and bloggers. My interview with Science in the Triangle and the slideshare presentation (with audio) from the session are both below and describe our goals and progress at the conference. Brian Krueger from LabSpaces and Kristy Meyer from Sigma helped with planning and surveys we did in preparation for our Sunday session, and they led a related session on Saturday (their summaries of the Saturday session are linked to their names). Tricia Kenny from Life Technologies also helped with planning but was unable to attend. We had a small crowd, likely due to the fact that we were opposite a popular session about science blog networks. I was told by several bloggers and blog network managers that they really wanted to come and have a lot of interest in hearing the outcome, so I’m very optimistic about […]

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WHITECOAT Strategies and Comprendia Sign Strategic Partnership Agreement to Better Target Key Opinion Leaders, Patients, and Advocates

We’re very pleased to announce a strategic partnership with WHITECOAT Strategies, a Washington, DC-based public relations firm specializing in the use of new media and online video for clients with innovative science, are announcing their recently formed strategic partnership. The alliance will bring integrated video, social media, and strategic PR to life science companies for the first time, allowing them to communicate important scientific concepts more effectively. Please see the full release for more information, and we’d love to hear what you think!

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