Posts Tagged ‘twitter’

Chance Favors The Prepared Network: My Discussion With Life Scientists About Finding ‘Career Happiness’

Chance Favors The Prepared Network View another webinar from Mary Canady Here’s a presentation I gave at the University of Minnesota about networking, including audio. I got great rapport from the grad students and they are hungry to network! We thought it would be great if companies or organizations sponsored networking events, seems like a win-win for all, and we do it in San Diego successfully. Let us know if you’re interested in holding events in your region!

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New Media Science Communication, What’s Working? Our #EB2012 Event Will Highlight #SciComm Successes

We were thrilled when the American Society for Biochemistry and Molecular Biology asked us to host an event with them during the Experimental Biology (#EB2012) conference this month in San Diego, see descriptions of it on the SDBN blog and ASBMB website. The event will focus on improving science communication (#SciComm), and as you know we’re big proponents of using new media towards this end. We’ve seen some spectacular examples of scientists and organizations using new tools to reach their peers, the public, and even to get funding. Here, we highlight great examples of new media science communication, and invite those who will be attending the #EB2012 event (#EB2012Tweetup) to share their own stories. #IAmScience. Kevin Zelnio, a freelance science writer who blogs for the DeepSeaNews and Scientific American, started a meme on Twitter around non-traditional paths to becoming a scientist. He found that many scientists described surprisingly diverse paths to becoming a scientist, fueled by passion more than genius (see the video of the Tweets). He thought that the collected stories would make a great resource to personalize scientists and encourage those who are intimidated because they see a scientific career as a ‘one size fits all’ endeavor. He […]

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Everyone Googles: How To Leverage The Tool All Life Scientists Use

Everyone Googles: How To Leverage The Tool All Life Scientists Use

Believe it or not, we still run into life science companies who haven’t drunk the social media Kool-Aid. In other words, they don’t think their customers use the applications and are not ready to commit to spending resources on them. My answer to them? Everyone Googles. New media has a profound affect on the results from the tool that most of us use daily to get everything from news to recipes. Life scientists are no different, and find technical information, publications, and information about products using Google. Here, we’ll show you 5 ways to capitalize on the pervasiveness of Google drive more traffic to your website and to make broader improvements to your marketing process. Simple Search Engine Optimization (SEO). There is a lot of low hanging fruit that we see many life science companies missing out of in terms of SEO. Surprisingly, it is left off of many web development projects. The web is full of quick guides, and here are our recommendations: Do keyword research and find the top terms people are searching for. Use the top keywords in the titles, content, and SEO summaries of each page. Always write for humans, not the search robots, as no […]

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What Is A Scientific Social Network? 6 Thriving and Inspiring Examples

What Is A Scientific Social Network? 6 Thriving and Inspiring Examples

A recent article from the Huffington Post states that social networks for scientists won’t work because there is no incentive from a career perspective. The piece focuses on ResearchGate and takes a stab at the Economist’s article about the community. Here at Comprendia, we’ve never advocated that Facebook should be recreated for scientists, as there are 700,000+ life science graduates in the US already using the application,* and they are likely already connected there to lab mates and colleagues. Rather, we should broaden our idea of the ‘social network’ to include any online community of scientists, not just those which are similar to Facebook. The value of social networks for scientists lies in faster access to information relevant to their research and the communities that are made more available by new tools. Here are 6 successful examples which can be used to understand scientific social communities. Facebook Pages & LinkedIn Groups. Scientists have used mailing lists and forums for years. Facebook pages and LinkedIn groups are a ‘2.0’ version of them with the benefits of centralization and easier access to participants. Life science companies, most notably Life Technologies, have fostered social networks in the form of Facebook pages centered on […]

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JP Morgan Healthcare Conference Tweet Cloud #jpm12

What’s the news from the biggest healthcare investment conference, JP Morgan, happening this week in San Francisco? We’ve created a Tweet cloud of almost 1800 Twitter status updates tagged with #jpm12. Each word is linked to a Twitter search, and you can also see an archive here. How well do you think the Tweets reflect the news and sentiment at the conference? If you’d like a more in depth analysis, contact us. To share this post easily, cut and paste: JP Morgan Healthcare Conference Tweet Cloud #jpm12 http://bit.ly/jpmcloud

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The Top 10 Life Science Twitter Hashtags of 2011

Yes, in fact, we are obsessed with Twitter hashtags, terms that are added to status updates surrounding a topic, event, or chat. They give insights into the discussions and trends by anyone on Twitter who wants to join in, and allow us to discover new people and ideas. We track all the life science hashtags we’ve found, with a bent towards the research tools area (e.g., non-FDA regulated products). We’ve analyzed the utilization of all hashtags in our compilation and have identified the top 10 in 2011 based on the number of Twitter status updates tagged with them. We’re also enamored with word clouds and have displayed them in a clickable image below linked to a Twitter search of the term, the largest words indicating the top hashtags in 2011 (note Twitter searches go back only 8 days, some links may give no results). We’ve listed the top ten in the table below. Note that this list is by no means perfect, we’ve tried our best to find all the life science hashtags, but may have missed a few, be sure to comment below if you’d like us to track others. Additionally, some topics may extend outside of life science, […]

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A Tale Of Two Twitters: The Secrets To One Life Science Company’s Conference Success

We monitor the Twitter status updates for every life science conference, and noticed something very curious about the number of these so-called Tweets for two recent conferences, the American Society for Cell Biology conference (ASCB) and the British Society for Immunology Congress (BSI). We found that although the ASCB meeting had about 8 times the number of attendees as BSI, the number of Tweets from the former is only slightly larger (~20% more for ASCB). Further analysis of the BSI Tweets showed a great effort by a life science company which generated a lot of buzz and more Twitter activity. Their campaign demonstrates five elements necessary to successfully engage life scientists at a conference and generate new leads, and we detail them below. Planning. At first we thought the large number of Tweets (per attendee) for the BSI conference might be a result of the conference organizers promoting Twitter, for example displaying the hashtag prominently on the website (the hashtag is a text identifier that begins with “#” appended to status updates related to the conference, e.g., #ASCB2011). However, we found that both the BSI and ASCB organizers did equally poorly in this aspect (sorry, the truth may hurt, they […]

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#ls_chat 11/16: Life Science Funding Issues & #scifund

View this story on Storify. View the story “#ls_chat 11/16: Life Science Funding Issues & #scifund” on Storify]

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11/2 Science Online 2012 Word Cloud #scio12

We’re really excited that ScienceOnline 2012 registration has started, get your spot during the remaining registration times. It’s a great place to meet bloggers and other digital influencers, and to get inspired as a scientist. Twitter is where the discussions are happening right now, and we’ll be posting a weekly Tweet cloud which contains the most prevalent words being used in status updates tagged with #scio12. Click on a word to be taken to the recent relevant discussions about it archived in the scio12 Twapper Keeper, and contact us if you need additional information.

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#ls_chat 10/12/2011: Life Science Company Communication & Customer Grievances

[View the story “#ls_chat 10/12/2011: Life Science Company Communication & Customer Grievances” on Storify]

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