Posts Tagged ‘twitter’

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

Back To The Future, Too: What Is Needed To Bring Life Science Marketing To 2015?

It happened again. We were invited to meet with what we thought was a forward-thinking life science company to discuss social media and digital marketing. They seemed to have done their homework about what we do, but we were soon barraged with questions about the utility of social media for life science marketing. When talking to many life science companies about marketing, especially those in the tools space, sometimes we feel as though we’re trying to sell them Marty McFly’s futuristic hoverboard from the movie Back to the Future Part II. However, it is 2015, the year in which the movie took place, and such “futuristic” technologies should be as commonplace as video calls, another prediction from the 1989 movie. Why are life science companies so behind on incorporating these marketing strategies? Here we outline some changes that we feel need to happen before life science marketers will adapt to using social media. More acceptance from scientists. My esteemed colleague Hamid Ghanadan, who is always blazing trails for life science marketing at The Linus Group, said to me once “life science companies will start using social media once their customers, research scientists, do.” In that statement, he expertly distilled one […]

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Life Science Digital Marketing Trends: Comprendia’s ‘Lucky Seven’ Year Predictions

Life Science Digital Marketing Trends: Comprendia's 'Lucky Seven' Year Predictions

Comprendia was founded in June of 2008, which means we are beginning our 7th year. For this occasion, I’ve decided to reflect about the future of life science digital marketing and I present five predictions which are open to discussion. First, I’ll give a bit of a background. In late May/early June 2008, I was finishing up with the Comprendia logo and forming the LLC, getting the PO box, trademark, and all the trappings of a new business. I wasn’t sure how to set up the website—I’d used WordPress personally and was familiar with it for blogging, but would the platform be suitable for a corporate website? Believe it or not, few companies were using WordPress at that time, but I found a few examples and went for it. I caught a very lucky break as the Biotechnology Industry Organization (BIO) convention was in San Diego that June, and they were accepting bloggers. I signed up, blogged, and have covered several conventions since then. Currently Comprendia is working to provide local coverage of the BIO 2014 convention through the San Diego Biotechnology Network (SDBN). In addition, we liaise with biotech companies, their customers, and science communicators in many ways and […]

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Life Science Social Media: Getting Started, Part 2: Specific Resources

Life Science Social Media: Getting Started, Part 2: Specific Resources

View on Storify. [View the story “Life Science Social Media: Getting Started, Part 2: Specific Resources” on Storify]

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Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Thoughts About Our New Website: Navigating And Leveraging A Changing Ecosystem

Like the cobbler who can’t find the time to fix his own shoes, we have not made a major update to our website since our founding in 2008, and we are happy to announce a new design. New features include product and presentation pages, updated resources, and various user interface (UI) upgrades to help you use the site better. We are open to your feedback and requested features. Through the process of implementing some great features to our WordPress backend, updating our content, and in seeing some of the changes we’ve seen to Twitter and Google Reader this week, we’re pensive about the direction of online and social media tools. Below are some thoughts on benefiting from new tools and ideas while mitigating the associated risk. In 2008, WordPress was not often used for company websites, if you can believe it. I had to do a few web searches to find examples of people using it for this purpose. I am very happy with the choice and benefit greatly from the thousands of developers who write themes and plugins. Small companies now have so many opportunities to develop web applications. In 2008 I had a vision of connecting life science […]

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New Media Marketing: Resources, Risks, and Rewards: Presentation to UCSD Rady MBA Students

New Media Marketing: Resources, Risks, and Rewards from Mary Canady

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Is Life Science Social Media Worth It Yet? Three Tenets Behind Its Relevance To Your Business

Is Life Science Social Media Worth It Yet? Three Tenets Behind Its Relevance To Your Business

We see a lot of conflicting information about the usefulness of social media, both in general and for the life sciences. Some major companies are reporting on its apparent uselessness and there is a lot of angst regarding the business models of popular applications such as Facebook. However, at Comprendia we see that many more companies are having ‘aha’ moments about social and digital media and they’re diving into it. Similar to life science technologies, its popularity is like a pendulum, swinging back and forth between favor and disfavor, eventually finding its place. Here are three tenets which will help you understand how to leverage the changes life science social and digital media bring even though the final outcome is not clear. Traditional media is not coming back. No one really knows where the upheaval of traditional media will lead us, in the life sciences or otherwise. We recently covered the 2012 Presidential election where one campaign used new media to create a self-affirming and misleading bubble of isolation, and another effectively leveraged digital tools combined with traditional tactics to reach their audience effectively. Even though we don’t know where the life science social media pendulum will land, we know […]

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Who’s Talking About ScienceOnline? Interactive Map Of 1000 #Scio13 Twitterers

View Larger Map We’re a big fan of ScienceOnline, the yearly conference which brings together bloggers, journalists, educators, and anyone interested in the great science that is being done online. With the help of some other enthusiasts in Southern California, we are forming a local chapter and will host some events in conjunction with the San Diego Biotechnology Network (follow @sciosocal for updates). We wanted to find local Twitterers who might be interested in this endeavor, and analyzed around 5300 Tweets from about 1300 people using the hashtag since December of last year (even though the conference does not take place until January 2013, the hashtag is used to continue the conversation year round). We were able to find and map the location of a little over 1000 of the Twitterers, and they are shown in the interactive map (see a little more ‘how to’ information here). View the map on Google to see an alphabetized list as well. Each person Tweeted #scio13 at least once, and since we’re just over 1000 people, the limit for Google Maps, you can download the KML file and view it on Google Earth if you’d like to see the last few (sorry Z’s!). […]

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If A Tweet Falls In The Forest? Maximizing Twitter Engagement Through Time Of Day Analysis

You may have seen data or applications which tell you what time of day that you should post Twitter status updates for maximal effect because people are more likely to see and share your Tweets. I’ve always wondered whether to follow this advice, because I had a feeling each user’s Twitter community is ‘tuned’ to the times in which they Tweet and also dependent on factors such as time zone, etc. Here is a brief analysis of the time of day I tweet as Comprendia and the replies I receive, along with recommendations based on the analysis and general guidelines for using timing to improve Twitter engagement and exposure. We used our own Twitter analysis software and data to determine the time of day (in US Pacific Time) status updates were posted during a 6 month period (January 14-July 14 2012) and the data are graphed in the figure in this post. On average, the maximum number of hourly Tweets from the Comprendia account (blue line) occurs between 7-8 a.m., with another peak between 4-5 p.m. For the replies to Comprendia, we tracked all tweets containing “@Comprendia,” including retweets and replies. Perhaps not surprisingly, the peaks in the replies to […]

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Is Twitter Catching On At Life Science Conferences?

Here’s a short post for a Friday afternoon (I can no longer rack pipet tips to wile away the rest of the week, I’ve got to blog!). Using our Twitter hashtag data, we looked at the growth in the number of Tweets for several life science conferences from 2011 to 2012, and the results can be seen in the figure (hashtag size scaled by Tweet volume) and table. We saw between 45% and 211% growth over only 1 year, which portends a bright future for both scientists and companies using the application to communicate during conferences. As we’ve previously covered, currently only 4-12% of conference attendees are Tweeting—these current data point to those numbers increasing greatly in the not too distant future. To see the list of life science conference hashtags we track, visit our list, and let us know if you’d like a more in depth analysis. Life Science Conference No. 2011 Tweets No. 2012 Tweets % Growth ISSCR 518 1092 211% American Society for Microbiology 2256 3269 45% American Society for Clinical Oncologists 4961 9696 95% Biotechnology Industry Organization 8273 13986 69% To share this post, cut and paste: Is Twitter Catching On At Life Science Conferences? http://bit.ly/N1LF0r

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Life Science Conferences and Twitter: What Factors Lead To Better Engagement?

It’s been about nine months since we did our initial report on the utilization of hashtags at life science conferences. Now that the spring 2012 conference ‘season’ is almost over, we wanted to look at Twitter conversations tracked by the hashtags for each event. By tabulating the number of Twitter status updates and comparing it to the total number of attendees, we find that between 3.5 and 12.5% of life science conference attendees Tweet about the event. Here we discuss the trends and factors which affect life science conference Twitter engagement with an eye towards improving communication, resulting in a better experience for all. We judged the amount of Twitter activity by looking at the number of attendees, the number of status updates or Tweets, and number Twitterers for five of the major life science conferences since November 2011. Some meetings (ASCB, SLAS) were not included in the analysis because their Tweet volume was much smaller. Additionally, conferences for the ‘uber engaged’ scientists such as ScienceOnline were not included as their stats would dwarf that of the ‘mainstream’ conferences. The results of these tabulations are shown in the table below. Conference No. Attendees No. Tweets % Attendees Tweeting Hashtag Listing […]

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