Posts Tagged ‘tweet’

Introducing The Life Science Twitter Chat: Improving Communication Between Researchers and Companies

Comprendia’s mission is to improve communication in the life science industry, and a big part of this is opening up more of a dialog between companies and researchers. We think social media is a perfect venue for discussions, and are co-founding a biweekly life science chat on Twitter. Life scientists and company representatives can openly discuss issues important for advancing research through a better understanding of the challenges faced by each. Many life science companies have a presence on Twitter, but we see them mostly as being in broadcast mode, simply tweeting about products and promotions and not engaging with scientists. We were approached by one life scientist on twitter who wanted us to connect them with a company as their efforts to engage with them regarding a large equipment purchase had not been fruitful. With an email, we were able to connect them, but the process would have been much easier if the company had been available and responsive on Twitter. Life scientists have questions directly relating to existing products as well as ideas for new ones. Companies want to hear this information and ask questions about their performance and perception. A Twitter chat will bring the two sides […]

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