Posts Tagged ‘survey’

How To Help Your Life Science Organization Be More Strategic: A Cure For “Tactitis”

How To Help Your Life Science Organization Be More Strategic: A Cure For "Tactitis"

We’ve got to hand it to life science marketers. Many are entrepreneurs with a great product, while others have been successfully selling products on the internet for years, before it was so commonplace. Which type of preparation is more important for being successful in this environment, undergoing lengthy scientific training or learning marketing acumen with courses or a degree in business? As I was starting out in the field, I remember my boss telling me that a solid science degree is most important, as “marketing is easy to learn.” While I agree, I also find that there is a strong tendency in life science to eschew the formal discipline of marketing in favor of employing tactics which “have always worked” or “seem to work for others.” We have a name for this pervasive reliance on tactics, rather than a solid life science marketing strategy: Tactitis. Below we list the top ways to cure this ailment as well as ways to tactfully (get it?) respond to those in your organization who suffer from this devastating disease. Write a Marketing Plan. This advice may seem pedantic, but we run across many life science marketers who skip this important step. Creating a marketing […]

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Life Science Market Research: Get Better Results With Our Checklist

Life Science Market Research: Get Better Results With Our Checklist

We’ve covered before how conducting your own life science market research is easier than before because of new software and communication channels. Life science companies should be querying customers’ needs more frequently in order to engage them with social and digital marketing, which is necessary in a post-broadcast world. Below are listed the top items you’ll need to consider in planning your life science market research project to ensure success. Actionable Objectives. I had a boss once (who became a mentor) who said to me when I was developing a survey “I don’t want you to have a lot of data at the end, and not know what the next steps are.” Ever since then, I’ve always started a market research product by defining up to 3 actionable objectives. In other words, define the big picture questions that need to be answered and also how the data will be used to support business decisions. An example would be “We need to determine the customer’s biggest pain in the area of next generation sequencing software, so that we can develop the right features for our next release.” Each survey question should directly support an objective, and if it doesn’t, take it […]

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Why You Should Be Doing More Life Science Market Research

Why You Should Be Doing More Life Science Market Research

So many things have changed in the digital age that it is sometimes hard to judge which parts of your marketing plan should change, and which should remain constant. Life science market research is an area in which we recommend you revise your strategy, and we explain the top five reasons below. Increasing segmentation. Life scientists are becoming more segmented online, being able to choose from myriad journal feeds and news sources that fit their research field. Methods for reaching your customers must be equally segmented, and you need to understand their needs and habits. The results and even the process of doing more market research will benefit you. For example, if you promote your survey on Twitter and don’t get a good response, you know that this application is not a good way to reach your customers. Improving the amount and relevancy of your life science market research will ensure that you know the best way to reach and engage your customers. Need for customer engagement. Your customers are now choosing which life science companies, if any, to follow and interact with online. These decisions require engagement, whether it be liking a Facebook page, commenting on a post, or […]

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Comprendia’s Third Anniversary Jubilee, Win Up To $65!

Comprendia was founded in June of 2008, and we’ve had three great years. We’d like to thank our clients and supporters with what we think will be a fun way to give out 50 $15 prizes. We’re also giving an extra $50 to the person who refers the most people to the survey, so you can win up to $65! Here’s how you can win. We created an uber short survey for both life scientists and those who provide products to them. We’re going to challenge you a little and learn about what you like. There are two ways you can find the survey: Scan the QR code in this blog post, it will link directly to the survey. QR codes appear to be all the rage in marketing these days, but we’re not sure how many of you will go to the trouble to scan. To find a scanner, check out your phone’s app store. Once you start looking for QR codes, you’ll see them everywhere, and you’ll have the app to start scanning. Check in to the Comprendia 3rd Anniversary Jubilee event on Foursquare and the link can be found in the ‘Tips’ (if you live in San […]

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ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11

You may remember we surveyed life science marketers regarding their plans for 2011 for the ScienceOnline2011 (scio11) conference we attended in January. Thought leaders Arikia Millikan, Dave Mosher, and Taylor Dobbs did a survey of scio11 participants and enthusiasts with a great sample size (339) and the results haven’t been published formally so I analyzed the results (special thanks to Dave Mosher and Taylor Dobbs for making the data public). More demographics are included in the Slideshare presentation below, and our summary of the results is also given. Of course, our blog is tailored towards life science companies and marketers, so we included information pertinent to our audience, and note that we provide life science social media workshops and training, including Twitter and Facebook. We’d love to know how you’d interpret the results, please leave a comment below! ScienceOnline2011 Attendee Social Media Survey View more presentations from Mary Canady To share this post easily cut and paste: ScienceOnline2011 Web 2.0wned Survey: Social Media a Must for Staying Current, Twitter Top Tool #scio11 http://comprendia.com/surveyscio11

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Small-Scale Survey Suggests Life Science Companies Will Significantly Increase Social Media Advertising in 2011

A recent survey of life science marketers found that 52% plan to increase their level of new and social media advertising in 2011. The study, conducted by life science consulting firm Comprendia LLC, was comprised of thirty-three respondents working in the non-FDA regulated sector, dealing with products for research use only. When asked which social media applications were most utilized, Twitter and Facebook were the top results, with 58% and 39% using them daily or one or two times a week, respectively. Respondents indicated that social media monitoring is also prevalent, with more than 60% indicating they track mentions of their brand on social networks. The long term effects of these trends are unclear, but it is possible that increased interaction between these life science companies, their customers, and independent science communicators portends the development of better products and increased progress in biotechnology research. 2011 Life Science Social Media Marketing Survey January 2011 View more presentations from Mary Canady. Download the PDF of the presentation. These results indicate a shift from traditional, broadcast marketing such as print advertisements and even online banners to new, more engaging methods such as social networks and blogs. Are life science marketers fully ready for […]

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Discover Life Science Social Media Marketing Trends: Take Our Survey

Want to know what life science marketers are doing about social media and how you can keep up? Take our short survey and be the first to get the report in a few weeks: http://bit.ly/lifescismsurvey Note that it is intended for people involved in the marketing and sales of non-FDA regulated products (e.g., products sold to the research market). Contact us with any questions and feel free to distribute to your marketing, BD, management or sales colleagues (functions vary due to size of company).

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