Posts Tagged ‘strategic marketing’

Understand Life Science Customers Better With Do-It-Yourself Infographics

Previously we talked about creating personas and avatars to help life science marketers understand the people who buy their company’s products. Personas are descriptions of customers which help in understanding their likes, dislikes, and needs. Infographics are images which use visual elements to depict data, and by using them for personas, they provide an easy reference guide for your team to use for everything from product development to content generation. Here, we show you how to use an online tool and our template to create an infographic persona for your life science customers. We found an application called Easel.ly in beta form and were happy to learn that the company is from our hometown, San Diego. We should mention that it was evident that the tool is in its early phase as there are several glitches. The tool allows you to place their graphics or your own and resize, place, and color them. We wanted more options, such as the ability to create graphs, more fonts and more colors, but we were able to create a simple infographic which also serves as a template. We created a generic and fictitious profile for a set of customers for life science consumables […]

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