Posts Tagged ‘story’

Life Science Public Relations Guidelines: Top 5 Words To Leave Out Of Press Release Titles

Life Science Public Relations Guidelines: Top 5 Words To Leave Out Of Press Release Titles

I thoroughly agreed with Julie Wright from Wright On Communications when she wrote about the overuse of the word “excited” in press releases. As she puts it, if you’re “excited” about something, go tell your mom, don’t submit a press release. That got me thinking about other overused words in the titles of life science press releases, ones that point out that the item is not newsworthy. Today, everyone can easily send a press release, and that means that everybody does. We are all for you DIYing your life science public relations, and here we present the top 5 words you should avoid to get your press release noticed by journalists, search engines, and ultimately your audience. You may know that we founded and manage the San Diego Biotechnology Network, and we offer an automated news feed which appears on the website, Twitter, and email. In order to automate this feed, our tools must filter out press releases that are not newsworthy. To find the overused words, we created a word cloud using the titles of 1300 releases collected over the past 8 months, it is shown below. Several of the top words used in life science press release titles […]

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